{"id":33527,"date":"2025-10-06T11:55:08","date_gmt":"2025-10-06T06:25:08","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=33527"},"modified":"2025-10-08T15:00:24","modified_gmt":"2025-10-08T09:30:24","slug":"forevermarks-glittering-debut-a-celebration-of-craft-music-beauty","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/forevermarks-glittering-debut-a-celebration-of-craft-music-beauty\/","title":{"rendered":"Forevermark\u2019s Glittering Debut: A Celebration of Craft, Music & Beauty"},"content":{"rendered":"

\u201cIt might be the oldest thing you ever hold in your hands,\u201d said a Forevermark representative, passing around a rough diamond for visitors gathered around a glass kiosk. Despite its 30 carats and a million-dollar price tag, what impressed most about the irregular rock was its age\u2014estimated at approximately 3.5 billion years old.\u00a0<\/span>\u00a0<\/span><\/p>\n

The rough diamond was the oldest, but certainly not the only highlight from the India launch of Forevermark Diamond Jewellery by De Beers Group. Hosted across two days in late September, the star-studded event in New Delhi included the launch of the country\u2019s first Forevermark flagship store in the national capital.<\/span><\/p>\n

\"\"
Forevermark Diamond Jewellery from De Beers Group opens its flagship store at South Ext-1, New Delhi, inaugurated by Mira Kapoor.<\/figcaption><\/figure>\n

On the eve of the store\u2019s opening, an evening at The Taj Palace, New Delhi, featured an exhibition-like showcase, the brand\u2019s new campaign launch, a runway presentation, and a singular musical performance.<\/span>\u00a0<\/span><\/p>\n

\u201cThe launch of Forevermark Diamond Jewellery in India was conceptualised as a truly immersive experience, designed to bring Forevermark\u2019s new identity to life through music, art, fashion, and storytelling, much like the many facets of a diamond itself,\u201d says Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark. \u201cThe showcase of how a diamond is formed was a powerful way to underline the natural rarity and the billions of years of beauty and resilience that every Forevermark diamond represents.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0An LED tunnel marked the entrance to the event, with a Diamond Experience Room that showcased various forms of Forevermark natural diamonds. Curated experiences such as personalised decorative plates and caricatures drew the attention of guests, while \u201cThe Facets\u201d, a mirrored installation mimicking the aspects of a diamond double-served as a photobooth and Instagram inspiration for guests, which included (former) actor and content creator Sameera Reddy, couturier Gaurav Gupta, American jewellery influencer Julia Hackman Chafe, and Indian content creators like Tina Kakkad, and artist and influencer Bahaar R Dhawan, who hosted the evening.<\/span>\u00a0<\/span><\/p>\n

Forevermark has been a familiar name for Indian diamond consumers, and its launch comes in the wake of rising attention from international fine jewellery brands in the market.\u00a0<\/span>\u00a0<\/span><\/p>\n

According to Sandrine Conseiller, CEO, Brands & Diamond Desirability at De Beers Group, the company has seen \u201cyear-on-year double digit rises in consumer demand\u201d for natural diamonds in India, with a growth projection of nearly $20 billion by 2030. At the launch event, she called the brand\u2019s debut a new chapter in Forevermark\u2019s decade-long association with India and highlighted its appreciation for jewellery design and craftsmanship.\u00a0<\/span>\u00a0<\/span><\/p>\n

The evening\u2019s programme began with the brand\u2019s new campaign launch. Titled \u201cThis One\u2019s For Me\u201d, it spotlighted women as the primary target consumers of gemstones.<\/span> \u201cToday\u2019s woman is self-assured, she seeks validation from herself first, and she sees jewellery not just as adornment but as an intimate expression of who she is,\u201d says Harit. \u201cShe is multifaceted, independent, and ever-evolving, much like the diamond itself. At Forevermark, we design jewellery that is meaningful and enduring, created to celebrate this individuality and to stand as a companion to her journey of self-expression.\u201d<\/span>\u00a0<\/span><\/p>\n

Following the campaign\u2019s launch, a selection of Forevermark designs was presented in a runway show and two distinctive musical performances.\u00a0<\/span>\u00a0<\/span><\/p>\n

Singer and actor Saba Azad, dressed in an icy silver gown and Forevermark jewels, took the stage first with Imaad Shah on the guitar, singing an original composition named after the Forevermark campaign to mark its India debut.<\/span><\/p>\n

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Saba Azad captivates the audience with her soulful voice.<\/figcaption><\/figure>\n

Next on stage: the inimitable Anoushka Shankar on the sitar, dressed in a Gaurav Gupta ensemble and <\/span>Forevermark\u2019s<\/span> Icon Shimmer Spread Necklace with round diamonds set in alternating icon and prong settings<\/span>.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

\"\"
Anoushka Shankar\u2019s performance held the audience spellbound.<\/figcaption><\/figure>\n

Giving the audience a tease of her concert experience, Shankar steadily amped up the tempo as models walked down the runway wearing jewellery that transitioned from everyday and delicate baubles to statement designs.\u00a0<\/span>\u00a0<\/span><\/p>\n

Mira Kapoor, also in Gaurav Gupta, played the showstopper in a Gaia choker from Forevermark\u2019s Red Carpet collection, with over 1,600 diamonds, including a round brilliant diamond weighing 3 carats set in 18-karat white gold.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cAnoushka Shankar, Mira Kapoor and Saba Azad, each embody individuality, creativity and modern femininity in distinct ways,\u201d says Harit on the choice of the trio to lead the show. \u201cTheir presence perfectly reflected our brand\u2019s philosophy of celebrating self-expression and authenticity.\u201d<\/span><\/p>\n

\"\"
A dazzling showcase of diamonds, with models sashaying down the ramp adorned in Forevermark jewellery.<\/figcaption><\/figure>\n
\"\"
Mira Rajput Kapoor wearing the Gaia choker from Forevermark\u2019s Red Carpet collection.<\/figcaption><\/figure>\n

Kapoor also inaugurated the first <\/span>Forevermark<\/span> store in India the next day. Located in South Extension, a thriving <\/span>shopping<\/span> destination in Delhi filled with occasion<\/span>–<\/span>wear stores, the store will offer both everyday designs and high jewellery pieces. Along with <\/span>the <\/span>brick-and-mortar move, the brand has also launched an <\/span><\/span>e-commerce site<\/span><\/span><\/a> offering a wide range, from engagement <\/span>rings<\/span> to wedding-ready necklaces, everyday classics, trending designs such as ear cuffs and climbers <\/span>and<\/span> pieces catering to Indian consumers like the <\/span><\/span>mangalsutra<\/span><\/span>.<\/span><\/span><\/p>\n

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Elegant interiors of the Forevermark Diamond Jewellery from DeBeers Group’s flagship Store at South Extension-1, New Delhi.<\/figcaption><\/figure>\n

The wide range and omnichannel approach <\/span>reflect<\/span> the brand\u2019s major expansion plans for the <\/span>country. \u201cIndia<\/span> is a key focus for the De Beers Group, given its growing influence in luxury and its deep cultural bond with natural diamonds,\u201d says Harit. \u201cBy expanding our retail and digital presence, we are bringing the <\/span>Forevermark<\/span> promise closer to Indian consumers than ever before. India is not just a growth market for us<\/span>,<\/span> but it is central to shaping the future of natural diamonds.<\/span>\u201d<\/span><\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cIt might be the oldest thing you ever hold in your hands,\u201d said a Forevermark representative, passing around a rough diamond for visitors gathered around a glass kiosk. Despite its 30 carats and a million-dollar price tag, what impressed most about the irregular rock was its age\u2014estimated at approximately 3.5 billion years old.\u00a0\u00a0 The rough…<\/p>\n","protected":false},"author":19,"featured_media":33528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96,91,100,113],"tags":[],"thb-sponsors":[],"class_list":["post-33527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diamonds","category-events","category-in-focus","category-national"],"acf":[],"yoast_head":"\nForevermark\u2019s Glittering Debut: A Celebration of Craft, Music & Beauty - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/forevermarks-glittering-debut-a-celebration-of-craft-music-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forevermark\u2019s Glittering Debut: A Celebration of Craft, Music & Beauty - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"\u201cIt might be the oldest thing you ever hold in your hands,\u201d said a Forevermark representative, passing around a rough diamond for visitors gathered around a glass kiosk. 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