Firefly Diamonds, a lab-grown diamond (LGD) jewellery brand, is marking its first year with the launch of a new collection, its e-commerce website, and plans for further expansion across India.<\/p>\n
The brand has grown from one Mumbai store to six boutiques across Mumbai, Pune, Bengaluru, and Hyderabad in a span of 12 months. The launch of fireflydiamonds.com enables customers nationwide to browse collections, personalise pieces, and shop online.<\/p>\n
\u201cOur new website is more than just a digital storefront, it\u2019s an extension of the Firefly experience,\u201d said Adit Bhansali, Co-founder, Firefly Diamonds. \u201cBy blending high-touch service with cutting-edge technology, we\u2019re making premium diamond jewellery accessible and enjoyable for a new generation of shoppers. From personalised designs to timeless pieces for engagements, weddings, and other cherished milestones, Firefly aims to be more than a jeweller, we aspire to be a trusted companion in life\u2019s most meaningful moments.\u201d<\/p>\n
Firefly has introduced several services to enhance the customer experience: Firefly Studio for custom ring design with 360-degree visuals and live pricing, Firefly Concierge for at-home trials, a loyalty program called Firefly Family, and an Old Gold Exchange Service.<\/p>\n
The brand’s new collection, All Ways You, emphasises versatility with pieces designed to be worn multiple ways. A custom-engineered lock transforms a ring into a pendant, offering different styling options.<\/p>\n
Built on a 60-year family legacy, Firefly secured $3 million from WestBridge Capital and other investors earlier this year. The company plans to expand to more cities in 2026 while strengthening its digital presence.<\/p>\n","protected":false},"excerpt":{"rendered":"
Firefly Diamonds, a lab-grown diamond (LGD) jewellery brand, is marking its first year with the launch of a new collection, its e-commerce website, and plans for further expansion across India. The brand has grown from one Mumbai store to six boutiques across Mumbai, Pune, Bengaluru, and Hyderabad in a span of 12 months. The launch…<\/p>\n","protected":false},"author":1,"featured_media":33567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-33566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n