De Beers Group has rolled out its branded polished diamond offering, Origin De Beers Group, to retail stores across North America. This is the first time the collection is available in store, giving shoppers direct access to diamonds backed by clear provenance and rich storytelling.<\/p>\n
Introduced at JCK earlier this year, Origin De Beers Group helps retailers share the individual journey of each natural diamond sourced by the company. Every stone is responsibly mined, precision polished and traceable from discovery to the communities it has benefited. The programme is supported by Tracr, De Beers Group\u2019s blockchain platform, which provides end-to-end transparency and authenticity for diamonds above 0.3 carats.<\/p>\n
Consumers can explore the story behind their diamond through interactive in-store and digital experiences, learning about its origin, rarity and social impact. The launch is supported by 19 retail partners, representing 30 locations across the United States and Canada. De Beers has collaborated with Sightholders Grandview Klein and Mahendra Brothers to bring the programme to leading independent retailers including Bachendorf\u2019s, Bijouterie Italienne P.M. Inc., Brown & Co. Jewelers, CH Premier Jewelers, Hamilton Jewelers, London Jewelers, Tara Fine Jewelry, Wempe and others.<\/p>\n
Retailers are equipped with digital tools that present each diamond\u2019s journey from source to store. Shoppers can view details such as country of origin, the Natural Rarity Score, and the community programmes supported through the value chain.<\/p>\n
Sandrine Conseiller, CEO of Brands & Diamond Desirability for De Beers Group, said: \u201cWhen you buy a natural diamond that is sourced by De Beers Group and part of Origin De Beers Group, you will have access to its entire journey \u2013 from the earth into your hands. This means not only transparency and authenticity, but the chance to discover the magic of a diamond\u2019s journey, creating a connection that makes their chosen diamond feel as unique and enduring as their own story.\u201d<\/p>\n
Mahiar Borhanjoo, Chief Commercial Officer and Senior Vice President, Polished Diamonds, De Beers Group, said: \u201cOrigin De Beers Group represents a new chapter for the polished diamond trade. For our retail partners, it is a powerful platform to engage consumers with the provenance, excellence in beauty and scintillation and rarity of natural diamonds, along with the meaningful impact they can have in the communities where they come from. By combining traceability with advanced storytelling tools, we are helping retailers strengthen trust, meet consumer demand for transparency, and create lasting value across the industry.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
De Beers Group has rolled out its branded polished diamond offering, Origin De Beers Group, to retail stores across North America. This is the first time the collection is available in store, giving shoppers direct access to diamonds backed by clear provenance and rich storytelling. Introduced at JCK earlier this year, Origin De Beers Group…<\/p>\n","protected":false},"author":1,"featured_media":34089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-34088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n