{"id":34324,"date":"2025-12-10T11:06:02","date_gmt":"2025-12-10T05:36:02","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=34324"},"modified":"2025-12-12T15:37:02","modified_gmt":"2025-12-12T10:07:02","slug":"the-natural-diamond-industry-should-go-all-in-with-newness","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/the-natural-diamond-industry-should-go-all-in-with-newness\/","title":{"rendered":"The Natural Diamond Industry Should Go All-in With \u201cNewness\u201d"},"content":{"rendered":"

It\u2019s time for the natural diamond industry to reassert itself as one of the foremost personal luxuries. Diamond has for centuries been associated with royalty, wealth and more recently, the most special moments of modern life.<\/p>\n

However, over the years a diamond\u2019s legacy, allure and value has been clouded by an influx of non-gem-quality goods, colour and clarity treated stones, and most consequentially, the mainstream introduction of ubiquitous machine-made diamonds.<\/p>\n

In order to reframe the perception of diamond as \u2018one of the most valuable things you can own\u2019 it could serve the industry well to uniquely identify natural goods with a distinguishing marker of sorts to more easily differentiate, at least top-quality goods, from the (much less valuable) rest.<\/p>\n

Ideally, the \u201cmark\u201d would be simple and easily identifiable without distracting from the diamond\u2019s eye clarity \u2013 perhaps only visible with a 10x loupe. But it\u2019s important that consumers can relativity easily identify the authenticity of a diamond on their own.<\/p>\n

Ideally, the key would be for every natural diamond to have the same, consistent mark \u2013 including all branded jewellery that includes natural diamonds. For example, an embedded red pinpoint or star visible from the table \u2013 think Christian Louboutin\u2019s signature coloured sole. Ultimately, the standard practice of shopping for a diamond would include \u201clooking for the mark.\u201d<\/p>\n

This combined with a consistent formal descriptor, i.e. \u201cNatural diamond,\u201d could highlight the rarity and uniqueness of \u201creal\u201d diamonds. (Yes, LGD material is chemically diamond, but when most people hear \u201cdiamond\u201d they think the rare and valuable kind that has been treasured by humanity for millennia.) It\u2019s presumably confusing for consumers when natural diamond is described in various different ways such as \u201cmined diamond,\u201d \u201cearth diamond\u201d or \u201cearth-grown diamond.\u201d The industry should stick with one moniker only: \u201cNatural diamond.\u201d<\/p>\n

Any stone possessing the aforementioned \u201cmark\u201d that is not a natural diamond would be a counterfeit \u2013 similarly, selling a non-natural diamond in any way that implies that it is a \u201cNatural\u201d would be considered fraudulent, the way that sparkling wine marketed as Champagne has to originate from the appropriate region to be sold as such.<\/p>\n

Country of origin initiatives that are aggressively being undertaken by the industry reinforce this larger product positioning.<\/p>\n

\"\"
Paul Zimnisky<\/figcaption><\/figure>\n

Industry leader, Tiffany & Co., has been providing consumers with the geographic origin of each of its diamonds 0.18 carat and larger since 2018. China\u2019s Chow Tai Fook currently provides \u201ctraceability\u201d information for all of its \u201cT-Mark\u201d banded diamonds of 0.08 carat and larger. By 2029, the company is aiming to only sell diamonds with origin information.<\/p>\n

Most recently, launched in time for the 2025 holiday season, Signet Jewelers, the largest seller of diamonds in the world, debuted its \u201cStoried Diamond\u201d collection through its Jared stores. The partnership with De Beers offers customers 40 \u201cdata points\u201d unique to each diamond plus an image of the stone in the rough. The collection is being supported by the contemporaneous release of a 20-minute documentary on Botswanan diamonds called \u201cA Diamond Is Born\u201d by Academy Award-winning filmmaker Luc Jacquet.<\/p>\n

Finally, the natural diamond industry could lean into these developments as a way to spark \u201cnewness\u201d for its product. Consumers are inherently drawn to \u201cnew.\u201d Part of the success of LGD can be tied to the fact that it is a new product in an industry that has historically has not initiated much structural innovation. Newness drives publicity buzz and gives consumers a reason to think about a product that perhaps has not been on their mind for a while.<\/p>\n

\n

Paul Zimnisky, CFA is an independent diamond industry analyst and consultant based in the New York metro area. For regular in-depth analysis and forecasts of the diamond industry please consider subscribing to his <\/em>State of the Diamond Market<\/em><\/a>, a leading monthly industry report; an index of previous editions can be found <\/em>here<\/em><\/a>. Also, listen to the <\/em>Paul Zimnisky Diamond Analytics Podcast<\/em><\/a> on Spotify or Apple Podcasts for exclusive full-length conversations with special guests from the gem and jewelry industry. Paul is a graduate of the University of Maryland’s Robert H. Smith School of Business with a B.S. in finance and he is a CFA charterholder. He can be followed on X <\/em>@paulzimnisky<\/em><\/a> and on YouTube <\/em>@paulzimnisky<\/em><\/a>.<\/em><\/p>\n

Paul will be giving a keynote presentation at the Prospectors & Developers Association of Canada (PDAC) Convention in Toronto, Canada on March 2, 2026.<\/em><\/p>\n

Disclosure: At the time of writing Paul Zimnisky held a long equity position in Brilliant Earth Group and Newmont Corp. Paul is an independent board member of Lipari Mining Ltd, a publicly-traded Canadian company with an operating diamond mine in Brazil and a development-stage asset in Angola. None of the above constitutes investment advice, please read full disclosure at <\/em>www.paulzimnisky.com<\/em><\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s time for the natural diamond industry to reassert itself as one of the foremost personal luxuries. Diamond has for centuries been associated with royalty, wealth and more recently, the most special moments of modern life. However, over the years a diamond\u2019s legacy, allure and value has been clouded by an influx of non-gem-quality goods,…<\/p>\n","protected":false},"author":7,"featured_media":34325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,79],"tags":[],"thb-sponsors":[],"class_list":["post-34324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","category-viewpoint"],"acf":[],"yoast_head":"\nThe Natural Diamond Industry Should Go All-in With \u201cNewness\u201d - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/the-natural-diamond-industry-should-go-all-in-with-newness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Natural Diamond Industry Should Go All-in With \u201cNewness\u201d - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"It\u2019s time for the natural diamond industry to reassert itself as one of the foremost personal luxuries. Diamond has for centuries been associated with royalty, wealth and more recently, the most special moments of modern life. However, over the years a diamond\u2019s legacy, allure and value has been clouded by an influx of non-gem-quality goods,…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gjepc.org\/solitaire\/the-natural-diamond-industry-should-go-all-in-with-newness\/\" \/>\n<meta property=\"og:site_name\" content=\"Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-10T05:36:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T10:07:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/12\/Zimnisky-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\",\"url\":\"https:\/\/gjepc.org\/solitaire\/\",\"name\":\"Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/gjepc.org\/solitaire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/the-natural-diamond-industry-should-go-all-in-with-newness\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/12\/Zimnisky-5.jpg\",\"width\":1000,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/the-natural-diamond-industry-should-go-all-in-with-newness\/#webpage\",\"url\":\"https:\/\/gjepc.org\/solitaire\/the-natural-diamond-industry-should-go-all-in-with-newness\/\",\"name\":\"The Natural Diamond Industry Should Go All-in With \\u201cNewness\\u201d - Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"isPartOf\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/the-natural-diamond-industry-should-go-all-in-with-newness\/#primaryimage\"},\"datePublished\":\"2025-12-10T05:36:02+00:00\",\"dateModified\":\"2025-12-12T10:07:02+00:00\",\"author\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/ea2305127e1d68e988e609ab491604eb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gjepc.org\/solitaire\/the-natural-diamond-industry-should-go-all-in-with-newness\/\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/ea2305127e1d68e988e609ab491604eb\",\"name\":\"Paul Zimnisky\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fc6568cf8462f6003472ad7b3184d356aa41ba4ab0b787f823645682337c2ac5?s=96&d=mm&r=g\",\"caption\":\"Paul Zimnisky\"},\"description\":\"Paul Zimnisky, CFA, is a leading global diamond industry analyst based in the New York City metro area specializing in global diamond supply\/demand fundamentals and the companies operating within the industry.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/34324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/comments?post=34324"}],"version-history":[{"count":1,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/34324\/revisions"}],"predecessor-version":[{"id":34327,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/34324\/revisions\/34327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media\/34325"}],"wp:attachment":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media?parent=34324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/categories?post=34324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/tags?post=34324"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/thb-sponsors?post=34324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}