Ishu Datwani, Founder, Anmol, Mumbai: <\/strong>The year 2021 belongs to statement diamond jewellery and bridal lines. Jewellery buying is happening with a vengeance, thanks to the pent-up demand due to the extended lockdowns. Indulgence and gifting will be the two main drivers for growth. Unique, well designed and finely crafted pieces will fly off the shelves. So, it is very important for every jeweller to pull up their socks, and sharpen their pencil and create designs that are fresh and interesting in order to stay ahead of competition even in the niche segment.<\/p>\n\n\n\n Consumers are opting for classic designs in diamond jewellery. The round brilliant diamond cut is the most popular as it is classic and emanates maximum shine, fire and lustre. A combination of yellow and white diamonds is doing well.<\/p>\n\n\n\n We have been proactive in making changes driven by technology, and are using CAM\/CAD & 3D printing to make lightweight jewellery with better finish and flexibility. We use micro-pave setting which makes the piece lightweight and gives a brilliant effect. The range of diamond jewellery that is currently popular in the couture segment is between Rs.500,000 and Rs.1 crore.<\/p>\n\n\n\n In the bridal segment, though, traditional Indian designs are in, especially for the ceremonial part of the weddings.<\/p>\n\n\n\n \u2018Large Diamonds and Solitaires, A Major Trend\u2019<\/strong><\/p>\n\n\n\n Ketan Chokshi, Co-owner, Narayan Jewellers by Ketan and Jatin Chokshi, Vadodara: <\/strong>There are three trends in high-end diamond jewellery \u2013 those set with large stones and solitaires; fancy coloured diamonds like yellow and pink diamonds; and diamond jewellery complemented with good quality emeralds and rubies.<\/p>\n\n\n\n Floral and Geometric patterns are in \u2013 it depends on the occasion.<\/p>\n\n\n\n For a festive event, consumers pick floral jewellery, and for an evening soiree, they opt for geometric patterns. <\/p>\n\n\n\n In diamond clarity, it is the flawless to VVS1 and VVS2 range that is trending; while for gemstone settings it is more about the design, however, the focus is on classic, prong, pave, bezel and channel settings.<\/p>\n\n\n\n Diamonds are the most versatile of gemstones and that is the reason they have a large consumer base. They can be part of daily wear jewellery, or occasion-driven couture jewellery. That is the reason diamonds continue to be the favourite choice of everyone. <\/p>\n\n\n\n \u2018Bespoke Creations Are Being Favoured\u2019<\/strong><\/p>\n\n\n\n Niraj Menda, Creative Head and Co-founder, Studio Reves, Mumbai:<\/strong> Trends in high-end diamond jewellery are relative to buyers \u2014 it\u2019s need-based and not a casual purchase.<\/p>\n\n\n\n As for the forms, fluid or \u2018in flux\u2019 shapes are being preferred. The exposure during stay at home has forced everyone to browse various channels of social media and this has been a window to the world, now available at our fingertips; it\u2019s also influencing content from the world over. <\/p>\n\n\n\n Consumers are knowledgeable and they understand the nuances of jewellery finish and design better. This, dare I say, has led the design houses and manufacturers to come up with more meaningful and relevant designs in the couture segment.<\/p>\n\n\n\n Forms or designs in the high-end bracket are articulated through gemstones as they carry the story forward. High-end is more about customising in terms of material and designs keeping the needs of consumers in mind.<\/p>\n\n\n\n Pink diamonds are rare, but popular. Yellow diamonds are a staple. We have been fortunate to see movement across all price ranges, but the sweet spot is between Rs.5 lakh and Rs.7 lakh.<\/p>\n\n\n\n Diamonds, I believe, hold a special place in people\u2019s hearts!<\/p>\n\n\n\n \u2018Demand Up For Fancy Cuts\u2019<\/strong><\/p>\n\n\n\n Anand Kulthia, Managing Director, Kulthiaa Jewel (P) Ltd., Kolkata: <\/strong>Social media may or may not generate direct sales, but surely, it has played an impressive role in educating consumers about jewellery and trends across the globe.<\/p>\n\n\n\n![\"\"](\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2021\/02\/Elliptical-earrings-crafted-in-18-karat-gold-and-set-with-Forevermark-diamonds.-By-Anmol.jpg\")
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