{"id":34556,"date":"2026-01-08T07:00:47","date_gmt":"2026-01-08T01:30:47","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=34556"},"modified":"2026-01-14T16:59:41","modified_gmt":"2026-01-14T11:29:41","slug":"sachin-jain-tracks-golds-next-chapter-demand-design-and-digital-shifts","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/sachin-jain-tracks-golds-next-chapter-demand-design-and-digital-shifts\/","title":{"rendered":"Sachin Jain Tracks Gold\u2019s Next Chapter: Demand, Design and Digital Shifts"},"content":{"rendered":"

As India<\/span>\u2019<\/span>s first major jewellery show of the year, IIJS Bharat Signature offers early cues<\/span>\u00a0<\/span>on shifting consumer sentiment and demand patterns. In this conversation, Sachin Jain,<\/strong><\/span>\u00a0<\/span><\/strong>Regional CEO – India, World Gold Council<\/strong>, shares how the show helps decode gold<\/span>\u00a0<\/span>demand, evolving consumer preferences, and the metal<\/span>\u2019<\/span>s expanding role across jewellery and<\/span>\u00a0<\/span>investment.<\/span><\/span>\u00a0<\/span><\/em><\/p>\n

IIJS Signature acts as an early indicator\u00a0of shifting demand patterns. Will the\u00a0show help WGC gauge the direction of\u00a0gold demand in FY26?<\/span><\/b>\u00a0<\/span><\/p>\n

The IIJS Bharat Signature Show, with\u00a0its dual venues and significant scale\u00a0encompassing over 1,600 exhibitors and\u00a0more than 25,000 expected trade visitors,\u00a0serves as a critical barometer for the\u00a0industry. It is a comprehensive display of\u00a0market offerings that provides invaluable,\u00a0real-time intelligence on evolving design\u00a0trends, product innovations, and overall\u00a0industry sentiment. This direct observation\u00a0is instrumental in helping us forecast\u00a0consumer demand patterns and\u00a0anticipate\u00a0the direction of gold consumption for the\u00a0forthcoming wedding season.<\/span>\u00a0<\/span><\/p>\n

As gold competes with a wider universe\u00a0of lifestyle and investment choices, what\u00a0shifts are you seeing in how younger\u00a0Indians define the emotional and\u00a0aesthetic value of gold?<\/span><\/b>\u00a0<\/span><\/p>\n

We are\u00a0witnessing\u00a0a notable evolution in\u00a0how younger Indians perceive gold. While\u00a0its traditional significance endures, there is\u00a0an increasing demand for gold jewellery that\u00a0offers versatility, contemporary design, and\u00a0personal expression. This segment values\u00a0lighter, modern pieces suitable for daily\u00a0wear, effectively blending gold\u2019s inherent\u00a0emotional and aesthetic appeal with its\u00a0practical utility and intrinsic value. To\u00a0resonate with these evolving preferences and\u00a0maintain\u00a0gold\u2019s relevance, our\u00a0\u2018The Moment\u00a0Is Gold\u2019\u00a0campaign directly addresses Gen Z\u00a0and Millennials, repositioning gold jewellery\u00a0as an integral part of everyday celebrations\u00a0and a reflection of modern, aspirational\u00a0lifestyles, thereby fostering a deeper\u00a0emotional connection in new contexts.<\/span>\u00a0<\/span><\/p>\n

How do you view the interplay between\u00a0gold\u2019s appeal as a high-performing\u00a0financial asset and its role as a jewellery\u00a0purchase? Are they moving in opposite\u00a0directions, or evolving along parallel\u00a0tracks?<\/span><\/b>\u00a0<\/span><\/p>\n

Our Q3 2025 Gold Demand Trends report\u00a0for India illustrates the interconnected and\u00a0complementary nature of gold\u2019s dual appeal.\u00a0The investment demand for gold grew\u00a0robustly by 20%\u00a0in volume and a significant\u00a074%\u00a0in value. This strong investment\u00a0performance occurred even as gold jewellery\u00a0volumes experienced a 31%\u00a0decline, though\u00a0its value remained\u00a0largely stable. These\u00a0figures underscore that, in India, gold\u2019s\u00a0appeal as a high-performing financial asset\u00a0and its cherished role as a jewellery purchase\u00a0are not moving in opposite directions; rather,\u00a0they are deeply intertwined and evolve along\u00a0highly parallel tracks.<\/span>\u00a0<\/span><\/p>\n

For\u00a0the majority of\u00a0Indian consumers,\u00a0acquiring\u00a0gold jewellery inherently\u00a0represents\u00a0a significant means of wealth\u00a0preservation and investment. Its enduring\u00a0financial value, liquidity, and status as\u00a0a reliable store of value fundamentally\u00a0underpin its desirability as an aesthetic\u00a0acquisition, providing both emotional\u00a0satisfaction and tangible financial security,\u00a0thus\u00a0demonstrating\u00a0gold\u2019s enduring dual\u00a0appeal.<\/span>\u00a0<\/span><\/p>\n

With consumers increasingly influenced\u00a0by social storytelling, how is the World\u00a0Gold Council evolving its creative\u00a0playbook to keep gold culturally visible\u00a0in new-age online spaces?<\/span><\/b>\u00a0<\/span><\/p>\n

To ensure gold\u2019s continued cultural\u00a0visibility and sustained relevance within\u00a0contemporary online spaces, we are\u00a0dynamically evolving our creative playbook\u00a0through a deliberate digital-first strategy that\u00a0leverages\u00a0social storytelling. This evolution is distinctly exemplified by our two recent, purpose-driven campaigns: \u2018The Moment Is Gold\u2019 and \u2018It\u2019s\u00a0Aaj\u00a0Ka Gold.\u2019<\/span>\u00a0<\/span><\/p>\n

The \u2018Moment Is Gold\u2019 campaign specifically targets Gen Z and Millennials, utilising storytelling to portray gold jewellery as meaningful for everyday moments, thereby expanding its cultural narrative beyond traditional milestones.<\/span>\u00a0<\/span><\/p>\n

Concurrently, \u2018It\u2019s\u00a0Aaj\u00a0Ka Gold\u2019 Today\u2019s Gold focuses on educating digitally-savvy young investors about Gold ETFs, promoting them as an investment\u00a0option\u00a0suited for modern wealth creation that is\u00a0regulated, backed by physical gold and easily accessible.<\/span>\u00a0<\/span><\/p>\n

Both initiatives are comprehensively deployed across television, digital, OTT, and key social media platforms ensuring tailored messaging and fostering engagement within these critical younger demographics where social storytelling thrives. This approach\u00a0is vital as India\u2019s younger generation, comfortable with new, accessible forms of gold investment,\u00a0represents\u00a0a significant growth area for the market,\u00a0necessitating\u00a0modern, digital-first engagement strategies.<\/span>\u00a0<\/span><\/p>\n

As digital finance becomes mainstream, what role do you see Gold ETFs playing in a future where wealth creation is app-led, personalised and algorithm-driven?\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

Gold ETFs are exceptionally well-positioned\u00a0for substantial growth within a future characterised by app-led, personalised, and algorithm-driven wealth creation. Their inherent liquidity, transparency, and ease of digital accessibility make them a preferred\u00a0investment vehicle for modern investors. They democratise gold ownership, enabling convenient and cost-effective portfolio diversification through integrated digital platforms, thereby allowing investors\u00a0to seamlessly\u00a0leverage\u00a0gold\u2019s traditional benefits within a sophisticated financial ecosystem.<\/span>\u00a0<\/span><\/p>\n

We at the World Gold Council actively championed this modern approach in India through our \u2018It\u2019s\u00a0Aaj\u00a0Ka Gold\u2019 campaign, specifically targeting young, digital-first investors aged 20-35. This initiative highlights Gold ETFs as an affordable, regulated, and\u00a0physically-backed\u00a0investment solution, reinforcing their strategic relevance in today\u2019s app-led financial landscape, and addressing the awareness-action gap among digital natives.<\/span>\u00a0<\/span><\/p>\n

\"\"
\u00a9 World Gold Council<\/figcaption><\/figure>\n

How can India carve out a distinct identity for contemporary gold jewellery design that appeals to both domestic buyers and international tastemakers?<\/span><\/b>\u00a0<\/span><\/p>\n

India can\u00a0establish\u00a0a truly distinct identity by masterfully integrating its unparalleled legacy of intricate\u00a0craftsmanship\u00a0and\u00a0rich cultural motifs with innovative, contemporary design principles. With market trends already showing a shift\u00a0towards modern aesthetics, with lighter-weight pieces and 24-karat hard pure gold, and plain jewellery gaining traction over studded pieces, this approach entails reinterpreting traditional aesthetics into versatile, modern forms that resonate globally while\u00a0retaining\u00a0their authentic Indian character.<\/span>\u00a0<\/span><\/p>\n

Has there been any progress on the regulation of Digital Gold, which you had previously mentioned as a focus area for WGC?<\/span><\/b>\u00a0<\/span><\/p>\n

The regulation of Digital Gold\u00a0remains\u00a0a significant and active focus area for us. We continue to engage actively with relevant policymakers and stakeholders to advocate for the establishment of a clear, robust, and comprehensive regulatory framework for Digital Gold. Such a framework is\u00a0deemed\u00a0essential for protecting consumer interests, enhancing market integrity, ensuring fair practices, and supporting the responsible and sustainable expansion of this increasingly popular segment of gold investment.<\/span>\u00a0<\/span><\/p>\n

Are there any other priorities in terms of policy reforms for the Indian gold sector?<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/p>\n

Beyond Digital Gold, our policy priorities for the Indian gold sector are multifaceted.\u00a0Firstly, we advocate for optimising the overall tax and duty structure to\u00a0promote greater formalisation and reduce fragmentation, building on lessons from past policy impacts on demand.<\/span>\u00a0<\/span><\/p>\n

Secondly, strengthening and expanding hallmarking standards is crucial, as hallmarking is unequivocally a good decision that provides essential trust and transparency for both consumers and\u00a0the trade.<\/span>\u00a0<\/span><\/p>\n

Thirdly, a significant priority is\u00a0identifying\u00a0ways to effectively monetise India\u2019s vast domestic gold assets,\u00a0leveraging\u00a0this pool within the Indian economy by allowing people to collateralise or lend against their gold holdings.<\/span>\u00a0<\/span><\/p>\n

Finally, ensuring the integrity of gold supply chains, encompassing trust and transparency in sourcing and ethical conditions that artisans work in, is paramount, especially for India\u2019s evolving investment market.<\/span>\u00a0<\/span><\/p>\n

Any other message\u00a0you’d\u00a0like to send to the trade?<\/span><\/b>\u00a0<\/span><\/p>\n

Our core message to the trade emphasises the continuous pursuit of innovation, the fostering of transparency, and collectively working to enhance consumer trust. Large-scale events such as IIJS Bharat Signature, which unite the entire global jewellery community and offer significant networking opportunities, underscore the critical importance of collaboration.<\/span>\u00a0<\/span><\/p>\n

By adapting to new consumer preferences, upholding ethical business practices, and investing in skill development and advanced technologies, we can collectively strengthen gold\u2019s position and unlock its full potential for sustainable growth within the Indian and global markets.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

As India\u2019s first major jewellery show of the year, IIJS Bharat Signature offers early cues\u00a0on shifting consumer sentiment and demand patterns. In this conversation, Sachin Jain,\u00a0Regional CEO – India, World Gold Council, shares how the show helps decode gold\u00a0demand, evolving consumer preferences, and the metal\u2019s expanding role across jewellery and\u00a0investment.\u00a0 IIJS Signature acts as an…<\/p>\n","protected":false},"author":2,"featured_media":34557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,100],"tags":[],"thb-sponsors":[],"class_list":["post-34556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gold","category-in-focus"],"acf":[],"yoast_head":"\nSachin Jain Tracks Gold\u2019s Next Chapter: Demand, Design and Digital Shifts - best jewellery magazines India<\/title>\n<meta name=\"description\" content=\"As India\u2019s first major jewellery show of the year, IIJS Bharat Signature offers early cues on shifting consumer sentiment and demand patterns.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/sachin-jain-tracks-golds-next-chapter-demand-design-and-digital-shifts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sachin Jain Tracks Gold\u2019s Next Chapter: Demand, Design and Digital Shifts - 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