{"id":35243,"date":"2026-02-13T10:48:58","date_gmt":"2026-02-13T05:18:58","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=35243"},"modified":"2026-02-13T11:23:06","modified_gmt":"2026-02-13T05:53:06","slug":"valentines-day-accounts-for-7-of-u-s-annual-natural-diamond-demand-ndc-trends-report","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/valentines-day-accounts-for-7-of-u-s-annual-natural-diamond-demand-ndc-trends-report\/","title":{"rendered":"Valentine\u2019s Day Accounts for 7% of U.S. Annual Natural Diamond Demand: NDC Trends Report"},"content":{"rendered":"<p>Valentine\u2019s Day continues to rank among the most important retail periods for natural diamond jewellery, contributing about 7% of annual demand in the US, according to the <em>Natural Diamond Trends: 2025 Overview Report<\/em> released in partnership with Tenoris.<\/p>\n<p>The findings, based on more than four million transactions tracked across 2,500 speciality jewellers, place Valentine\u2019s Day alongside the year-end Holiday Season (30%) and Mother\u2019s Day (9%) as one of the three key sales anchors for the category. Together, these occasions account for a significant share (46%) of yearly purchases.<\/p>\n<p>Purchasing patterns around the Valentine\u2019s holiday remain traditional. The average total carat weight of jewellery sold in the week preceding Valentine\u2019s Day was 0.59 carat, with round brilliants the most preferred shape. Non-bridal rings led sales, indicating a mix of gifting and self-purchase behaviour beyond engagement jewellery.<\/p>\n<p>Engagements also contribute materially to volumes. The report notes that 47% of couples become engaged between November and February, positioning Valentine\u2019s Day at the close of the peak proposal season and reinforcing its role as a high-value buying window.<\/p>\n<p>Separately, a January consumer survey referenced in the study found 25% of US shoppers plan to buy jewellery for Valentine\u2019s Day, with spending projected at $7 billion, making jewellery the largest category for the occasion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valentine\u2019s Day continues to rank among the most important retail periods for natural diamond jewellery, contributing about 7% of annual demand in the US, according to the Natural Diamond Trends: 2025 Overview Report released in partnership with Tenoris. The findings, based on more than four million transactions tracked across 2,500 speciality jewellers, place Valentine\u2019s Day&hellip;<\/p>\n","protected":false},"author":1,"featured_media":35244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-35243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Valentine\u2019s Day Accounts for 7% of U.S. Annual Natural Diamond Demand: NDC Trends Report - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/valentines-day-accounts-for-7-of-u-s-annual-natural-diamond-demand-ndc-trends-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valentine\u2019s Day Accounts for 7% of U.S. Annual Natural Diamond Demand: NDC Trends Report - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Valentine\u2019s Day continues to rank among the most important retail periods for natural diamond jewellery, contributing about 7% of annual demand in the US, according to the Natural Diamond Trends: 2025 Overview Report released in partnership with Tenoris. The findings, based on more than four million transactions tracked across 2,500 speciality jewellers, place Valentine\u2019s Day&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gjepc.org\/solitaire\/valentines-day-accounts-for-7-of-u-s-annual-natural-diamond-demand-ndc-trends-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-13T05:18:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T05:53:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/02\/NDC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\",\"url\":\"https:\/\/gjepc.org\/solitaire\/\",\"name\":\"Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/gjepc.org\/solitaire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/valentines-day-accounts-for-7-of-u-s-annual-natural-diamond-demand-ndc-trends-report\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/02\/NDC.jpg\",\"width\":1000,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/valentines-day-accounts-for-7-of-u-s-annual-natural-diamond-demand-ndc-trends-report\/#webpage\",\"url\":\"https:\/\/gjepc.org\/solitaire\/valentines-day-accounts-for-7-of-u-s-annual-natural-diamond-demand-ndc-trends-report\/\",\"name\":\"Valentine\\u2019s Day Accounts for 7% of U.S. Annual Natural Diamond Demand: NDC Trends Report - Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"isPartOf\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/valentines-day-accounts-for-7-of-u-s-annual-natural-diamond-demand-ndc-trends-report\/#primaryimage\"},\"datePublished\":\"2026-02-13T05:18:58+00:00\",\"dateModified\":\"2026-02-13T05:53:06+00:00\",\"author\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gjepc.org\/solitaire\/valentines-day-accounts-for-7-of-u-s-annual-natural-diamond-demand-ndc-trends-report\/\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\",\"name\":\"GJEPC\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f6c5b479a8ec14da0f88385e2b6cd51ccb37ac80c31409ecaebe5524700952a2?s=96&d=mm&r=g\",\"caption\":\"GJEPC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/35243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/comments?post=35243"}],"version-history":[{"count":2,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/35243\/revisions"}],"predecessor-version":[{"id":35249,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/35243\/revisions\/35249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media\/35244"}],"wp:attachment":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media?parent=35243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/categories?post=35243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/tags?post=35243"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/thb-sponsors?post=35243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}