{"id":35685,"date":"2026-03-25T14:00:45","date_gmt":"2026-03-25T08:30:45","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=35685"},"modified":"2026-03-25T14:00:45","modified_gmt":"2026-03-25T08:30:45","slug":"gjepc-presents-indias-gi-tagged-jewellery-at-crafts-pavilion-smt-gunjan-krishna-calls-for-global-brand-building","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/gjepc-presents-indias-gi-tagged-jewellery-at-crafts-pavilion-smt-gunjan-krishna-calls-for-global-brand-building\/","title":{"rendered":"GJEPC Presents India\u2019s GI-Tagged Jewellery at Crafts Pavilion; Smt. Gunjan Krishna Calls For Global Brand Building"},"content":{"rendered":"

At IIJS Bharat Tritiya 2026, GJEPC organised a dedicated showcase of\u00a0<\/span>GI-tagged\u00a0jewellery at the Crafts Pavilion in Hall 5, BIEC.<\/span><\/b>\u00a0<\/span><\/p>\n

Bringing together India\u2019s rich jewellery heritage under one roof, the show featured\u00a0four iconic GI-tagged jewellery traditions from across the country. These include the delicate\u00a0<\/span>Silver Filigree<\/span><\/b>\u00a0from Cuttack,\u00a0 Eastern India, known for its fine lace-like craftsmanship; the vibrant\u00a0<\/span>Benarasi\u00a0Meenakari<\/span><\/b>\u00a0from Varanasi, celebrated for its colourful enamel work;\u00a0<\/span>Thewa<\/span><\/b>\u00a0from\u00a0Pratapgarh, Rajasthan, distinguished by its intricate gold-on-glass artistry; and\u00a0<\/span>Hupari\u00a0Silver Jewellery<\/span><\/b>\u00a0from Kolhapur, Maharashtra, renowned for its finely handcrafted silver pieces. Together, the showcase highlighted the diversity and enduring legacy of India\u2019s traditional jewellery crafts.\u00a0<\/span>\u00a0<\/span><\/p>\n

Appreciating the GJEPC initiative for the special\u00a0\u201cCrafts Pavilion \u2013 The GI-tagged\u00a0Jewellery\u201d, Chief Guest\u00a0<\/span>Smt\u00a0Gunjan Krishna,<\/span><\/b>\u00a0<\/span>IAS, Commissioner for Industrial Development & Director of Industries & Commerce,<\/span><\/b>\u00a0spent considerable time conversing with the national award-winning artists.\u00a0<\/span>\u00a0<\/span><\/p>\n

In her exclusive interview with Solitaire International, she expressed her opinion on the initiative to promote\u00a0GI-tagged jewellery crafts.<\/span><\/p>\n

\u201cIndia has immense diversity to offer. Every region has its own distinctive jewellery traditions\u2014and this diversity is our strength.\u00a0<\/span>I feel the world has not yet been fully exposed to this diversity.<\/span>\u00a0<\/span><\/p>\n

We should consider bringing this heritage together,\u00a0perhaps through\u00a0museums,\u00a0and curated platforms,\u00a0and catalogues\u00a0that\u00a0showcase\u00a0India\u2019s\u00a0craftsmanship\u00a0to the world\u00a0\u2013 and of course,\u00a0showcase\u00a0our craftsmen, too.\u00a0<\/span>They deserve recognition. While they are already doing commendable work, we need to acknowledge and promote them even more.<\/span>\u00a0<\/span><\/p>\n

While we are known globally for cutting and polishing diamonds\u2014holding a dominant share\u2014we must also focus on value addition and branded jewellery.<\/span>\u00a0<\/span><\/p>\n

We should aspire to build strong global brands from India.\u00a0\u00a0There are encouraging examples already in India\u2014designers and brands that are gaining recognition. We must scale these efforts and take them to global markets.\u00a0<\/span>The private sector needs to take the lead in creating larger, aspirational brands\u2014ones that appeal not only to consumers in India,\u00a0where jewellery already holds deep cultural value, but also to audiences across the globe.<\/span>\u00a0<\/span><\/p>\n

We should also work towards securing more GI recognition.\u00a0GJEPC\u2019s\u00a0initiative, where GI crafts from across India are being\u00a0identified\u00a0and presented to the world, is a step in the right direction.\u00a0<\/span><\/p>\n

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Smt. Gunjan Krishna visited each booth and admired the artistry and fine detailing of Cuttack\u2019s filigree work, Thewa\u2019s gold heritage, Benarasi meenakari artefacts and jewellery, and Hupari\u2019s silver accessories.<\/figcaption><\/figure>\n

We should also consider having a strong global brand ambassador to\u00a0represent\u00a0Indian jewellery, because a powerful ambassador can effectively communicate what we stand for. Such efforts can play\u00a0an important role\u00a0in taking our jewellery to the international stage.<\/span>\u00a0<\/span><\/p>\n

India already enjoys global stature in diamonds and several other segments of the industry, but the next step is to move towards higher value addition and stronger brand presence worldwide.\u201d<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

At IIJS Bharat Tritiya 2026, GJEPC organised a dedicated showcase of\u00a0GI-tagged\u00a0jewellery at the Crafts Pavilion in Hall 5, BIEC.\u00a0 Bringing together India\u2019s rich jewellery heritage under one roof, the show featured\u00a0four iconic GI-tagged jewellery traditions from across the country. These include the delicate\u00a0Silver Filigree\u00a0from Cuttack,\u00a0 Eastern India, known for its fine lace-like craftsmanship; the vibrant\u00a0Benarasi\u00a0Meenakari\u00a0from…<\/p>\n","protected":false},"author":3,"featured_media":35686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,104],"tags":[],"thb-sponsors":[],"class_list":["post-35685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-features"],"acf":[],"yoast_head":"\nGJEPC Presents India\u2019s GI-Tagged Jewellery at Crafts Pavilion; Smt. 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