Platinum Guild International (PGI) India has launched the 2026 edition of \u2018Platinum Season of Love\u2019, running from 17 April to 31 May across jewellery stores nationwide. The activation showcases collections across Men of Platinum, Platinum Evara and Platinum Love Bands, supported by a consumer campaign featuring MS Dhoni.<\/p>\n
The programme aligns with peak wedding-season demand, positioning platinum, 95% pure and 30 times rarer than gold, as a distinct offering. Strong retailer participation is expected to drive visibility and conversion at the point of sale.<\/p>\n
Vaishali Banerjee, Managing Director \u2013 India & Middle East, PGI, said: \u201cYoung Indian consumers today are increasingly drawn to jewellery that reflects who they are\u2014making rarity, meaning and self-expression more important than ever. Platinum is uniquely placed to meet this need.\u201d<\/p>\n
Retailers echoed similar sentiment on the activation:<\/p>\n
G.R. \u2018Anand\u2019 Ananthapadmanabhan, Managing Director of GRT Jewellers, said: \u201cPlatinum continues to stand apart as a precious metal with a unique story. Platinum is 30 times rarer than gold & that gives consumers a tangible reason to view it not just as beautiful jewellery, but as a truly exceptional choice.\u201d<\/p>\n
Rajesh Kalyanaraman, Executive Director at Kalyan Jewellers, said: \u201cPlatinum Season of Love has consistently been a strong retail platform to build visibility and excitement for platinum jewellery.\u201d<\/p>\n
Dr. Joy Alukkas, Chairman and Managing Director of Joyalukkas Group, said: \u201cPlatinum Season of Love presents platinum as a strong and contemporary proposition for today\u2019s market.\u201d<\/p>\n
Suvankar Sen, MD & CEO of Senco Gold & Diamonds, said: \u201cPlatinum Season of Love has emerged as an important retail intervention for the category.\u201d<\/p>\n
Dr. Saurabh Gadgil, Chairman & Managing Director of PNG Jewellers, said: \u201cPlatinum Season of Love 2026 brings a strong retail proposition to the fore.\u201d<\/p>\n
Varghese Alukka, Managing Director of Jos Alukkas Jewellery, said: \u201cConsumers today are looking beyond ornamentation; they are seeking meaning, individuality and lasting value in what they choose.\u201d<\/p>\n
Amarendra Vummidi, Managing Partner of Vummidi Bangaru Jewellers, said: \u201cPlatinum Season of Love brings together a strong product story and a clear retail narrative.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Platinum Guild International (PGI) India has launched the 2026 edition of \u2018Platinum Season of Love\u2019, running from 17 April to 31 May across jewellery stores nationwide. The activation showcases collections across Men of Platinum, Platinum Evara and Platinum Love Bands, supported by a consumer campaign featuring MS Dhoni. The programme aligns with peak wedding-season demand,…<\/p>\n","protected":false},"author":1,"featured_media":36068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-36067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n