Mother\u2019s Day spending in the US is projected to reach a record $38 billion in 2026, with jewellery emerging as the single largest category, according to the National Retail Federation (NRF).<\/p>\n
Consumers are expected to spend $7.5 billion on jewellery alone, outpacing other major categories such as special outings ($6.4 billion) and electronics ($4.4 billion).<\/p>\n
The data reinforces jewellery\u2019s consistent position as the top value driver during the holiday. In previous years, spending in the category has steadily risen, with $6.8 billion recorded in 2025, already ahead of all other gift segments.<\/p>\n
Average consumer spending is also set to climb to a record $284.25 per person, reflecting stronger intent to purchase higher-value gifts, including fine and fashion jewellery.<\/p>\n
While flowers and greeting cards remain the most widely purchased items by volume, jewellery dominates in terms of total spend. The NRF noted that demand is being shaped by a preference for meaningful and distinctive gifts, with nearly half of consumers prioritising uniqueness and memory-led purchases.<\/p>\n
Retail channels are evenly split between online and department stores, each accounting for 33% of purchases, followed by speciality retailers, indicating broad distribution opportunities for jewellery brands across formats.<\/p>\n","protected":false},"excerpt":{"rendered":"
Mother\u2019s Day spending in the US is projected to reach a record $38 billion in 2026, with jewellery emerging as the single largest category, according to the National Retail Federation (NRF). Consumers are expected to spend $7.5 billion on jewellery alone, outpacing other major categories such as special outings ($6.4 billion) and electronics ($4.4 billion).…<\/p>\n","protected":false},"author":1,"featured_media":36127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-36126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n