{"id":36226,"date":"2026-04-30T14:56:18","date_gmt":"2026-04-30T09:26:18","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=36226"},"modified":"2026-04-30T14:56:18","modified_gmt":"2026-04-30T09:26:18","slug":"ndc-ceo-amber-pepper-outlines-bullish-outlook-higher-spend-for-india-in-gjepc-meet","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/ndc-ceo-amber-pepper-outlines-bullish-outlook-higher-spend-for-india-in-gjepc-meet\/","title":{"rendered":"NDC CEO Amber Pepper Outlines Bullish Outlook, Higher Spend for India in GJEPC Meet"},"content":{"rendered":"<p>Amber Pepper, the newly appointed CEO of the Natural Diamond Council (NDC), signalled a major strategic shift towards the Indian market during a high-level meeting at the GJEPC head office in Mumbai on 30<sup>th<\/sup> April. Accompanied by Richa Singh, Managing Director for India and the Middle East, NDC, Pepper met with top GJEPC leadership to discuss the future of natural diamond promotion and industry collaboration.<\/p>\n<p>GJEPC was represented by Kirit Bhansali, Chairman; Shaunak Parikh, Vice Chairman; Anoop Mehta, Convenor \u2013 Diamond Panel; Ashish Borda, Convenor \u2013 PMBD; Mital Doshi, Convenor \u2013 BITC; Ashish Mehta, Co-opted Member \u2013 Diamond Panel; and Sabyasachi Ray, Executive Director.<\/p>\n<p>Pepper revealed that the NDC plans a substantial increase in its investment into marketing efforts specifically focused on India, driven by the strong growth and \u201csophisticated\u201d consumption patterns of India&#8217;s Gen Z and millennial audiences.<\/p>\n<p>\u201cIndia is a priority for us,\u201d Pepper stated, highlighting that while global markets face challenges, India has shown organic growth and high penetration. \u201cThe opportunity here is that the lion\u2019s share of diamond purchases are coming from a young, digital-first audience.\u201d<\/p>\n<p>The meeting also discussed concerns regarding nomenclature, consumer confidence, and the impact of the current global economic climate.<\/p>\n<p>Following the meeting at GJEPC, Pepper took part in an interactive session with leading members of the diamond trade. During this session, she drew on her extensive background in fashion and luxury, including high-level roles at Harrods and Coach, to advocate for a \u201cdesirability-led\u201d marketing strategy.<\/p>\n<p>\u201cWe have to stop talking about the crisis and start promoting the desirability of natural diamonds,\u201d Pepper told the trade members. \u201cOur mission is to ensure the inherent uniqueness of natural diamonds is honoured as a symbol of life\u2019s most cherished moments.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amber Pepper, the newly appointed CEO of the Natural Diamond Council (NDC), signalled a major strategic shift towards the Indian market during a high-level meeting at the GJEPC head office in Mumbai on 30th April. Accompanied by Richa Singh, Managing Director for India and the Middle East, NDC, Pepper met with top GJEPC leadership to&hellip;<\/p>\n","protected":false},"author":1,"featured_media":36227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-36226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NDC CEO Amber Pepper Outlines Bullish Outlook, Higher Spend for India in GJEPC Meet - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/ndc-ceo-amber-pepper-outlines-bullish-outlook-higher-spend-for-india-in-gjepc-meet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NDC CEO Amber Pepper Outlines Bullish Outlook, Higher Spend for India in GJEPC Meet - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Amber Pepper, the newly appointed CEO of the Natural Diamond Council (NDC), signalled a major strategic shift towards the Indian market during a high-level meeting at the GJEPC head office in Mumbai on 30th April. Accompanied by Richa Singh, Managing Director for India and the Middle East, NDC, Pepper met with top GJEPC leadership to&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gjepc.org\/solitaire\/ndc-ceo-amber-pepper-outlines-bullish-outlook-higher-spend-for-india-in-gjepc-meet\/\" \/>\n<meta property=\"og:site_name\" content=\"Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T09:26:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/04\/NDC-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\",\"url\":\"https:\/\/gjepc.org\/solitaire\/\",\"name\":\"Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/gjepc.org\/solitaire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/ndc-ceo-amber-pepper-outlines-bullish-outlook-higher-spend-for-india-in-gjepc-meet\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/04\/NDC-3.jpg\",\"width\":1000,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/ndc-ceo-amber-pepper-outlines-bullish-outlook-higher-spend-for-india-in-gjepc-meet\/#webpage\",\"url\":\"https:\/\/gjepc.org\/solitaire\/ndc-ceo-amber-pepper-outlines-bullish-outlook-higher-spend-for-india-in-gjepc-meet\/\",\"name\":\"NDC CEO Amber Pepper Outlines Bullish Outlook, Higher Spend for India in GJEPC Meet - Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"isPartOf\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/ndc-ceo-amber-pepper-outlines-bullish-outlook-higher-spend-for-india-in-gjepc-meet\/#primaryimage\"},\"datePublished\":\"2026-04-30T09:26:18+00:00\",\"dateModified\":\"2026-04-30T09:26:18+00:00\",\"author\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gjepc.org\/solitaire\/ndc-ceo-amber-pepper-outlines-bullish-outlook-higher-spend-for-india-in-gjepc-meet\/\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\",\"name\":\"GJEPC\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f6c5b479a8ec14da0f88385e2b6cd51ccb37ac80c31409ecaebe5524700952a2?s=96&d=mm&r=g\",\"caption\":\"GJEPC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/36226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/comments?post=36226"}],"version-history":[{"count":1,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/36226\/revisions"}],"predecessor-version":[{"id":36228,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/36226\/revisions\/36228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media\/36227"}],"wp:attachment":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media?parent=36226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/categories?post=36226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/tags?post=36226"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/thb-sponsors?post=36226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}