Natural diamond jewellery ownership among Indian women has risen from 11% in 2022 to 15% in 2025, reflecting stronger consumer aspiration, rising financial independence and growing demand for self-purchase, the Natural Diamond Council (NDC) said.<\/p>\n
India now contributes 12% of global diamond jewellery demand, up from 10% in 2019, making it the world\u2019s second-largest diamond jewellery market, ahead of China and Japan.<\/p>\n
Citing the De Beers India Diamond Acquisition Study 2025, NDC noted that younger consumers are driving category growth, with Gen Z and Millennials accounting for 86% of India\u2019s total natural diamond market value. Consumers spend an average of INR 198,000 per piece, while the market is projected to grow at a 12% CAGR to reach INR 1,520 billion by 2030.<\/p>\n
The NDC highlighted recent retailer performance as further evidence of demand momentum. P N Gadgil Chairman Saurabh Gadgil recently reported 61% year-on-year growth in the company\u2019s diamond segment, while Malabar Gold & Diamonds Chairman M.P. Ahammed cited 45% growth in studded jewellery sales during the 2026 Akshaya Tritiya period.<\/p>\n
The release noted that natural diamonds are increasingly resonating with younger consumers as symbols of individuality, authenticity and emotional value. Supporting this trend, a recent Deloitte study found that diamonds rank second only to gold among jewellery material preferences for consumers aged 20-25, with 58% of respondents choosing diamonds.<\/p>\n
The NDC said it has focused on strengthening the category\u2019s relevance in India through education-led campaigns, cultural storytelling, retailer collaborations and lifestyle-led narratives.<\/p>\n
Richa Singh, Managing Director, Natural Diamond Council, said: \u201cDiamonds have never struggled for glamour, the red carpets, the fashion moments and we embrace all of it. But the most powerful thing about this year\u2019s results isn\u2019t glamorous at all, it\u2019s a number.<\/p>\n
\u201cIndian consumers are choosing the natural diamond because it is real, it is rare, and it carries emotional and heirloom value that endures long after a trend has passed. For every retailer, craftsperson and partner who helped move this market, these numbers are hard proof that the category\u2019s growth is real, measurable, and ours to build on.\u201d<\/p>\n
The NDC added that with India\u2019s personal disposable income projected to grow by 11% annually, natural diamonds remain well positioned within the country\u2019s evolving luxury market.<\/p>\n","protected":false},"excerpt":{"rendered":"
Natural diamond jewellery ownership among Indian women has risen from 11% in 2022 to 15% in 2025, reflecting stronger consumer aspiration, rising financial independence and growing demand for self-purchase, the Natural Diamond Council (NDC) said. India now contributes 12% of global diamond jewellery demand, up from 10% in 2019, making it the world\u2019s second-largest diamond…<\/p>\n","protected":false},"author":1,"featured_media":36592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-36591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n