De Beers Group has expanded its ongoing \u2018Love, From Dad\u2019 campaign with a new Father\u2019s Day film featuring actor Pankaj Tripathi and his daughter Aashi Tripathi, celebrating the evolving bond between fathers and daughters.<\/p>\n
The campaign centres on a daughter\u2019s second ear piercing, positioning it as a milestone of self-expression and independence. Through the film, De Beers highlights how a natural diamond can serve as a meaningful symbol of a father\u2019s trust, pride and support as his daughter charts her own path.<\/p>\n
To extend the campaign beyond digital platforms, De Beers has launched a retail activation across 50 jewellery stores in cities including Mumbai, Delhi, Bengaluru, Chennai and Hyderabad. During the Father\u2019s Day weekend (20-21 June), fathers and daughters will be able to participate in in-store photography experiences designed to create lasting memories.<\/p>\n
Toranj Mehta, Country Head \u2013 Category Marketing, De Beers India, said, \u201cBy partnering with Pankaj Tripathi and Aashi, we are celebrating a bond built on authenticity and rarity. We are also excited to extend this narrative through interactive activations in over 50 stores across India, allowing families to engage with the campaign, discover natural diamond jewellery firsthand, and take back a cherished memory of their own.\u201d<\/p>\n
The Father\u2019s Day film will be promoted across De Beers\u2019 digital and social media channels as part of the company\u2019s broader effort to position natural diamonds at the centre of life\u2019s meaningful milestones.<\/p>\n","protected":false},"excerpt":{"rendered":"
De Beers Group has expanded its ongoing \u2018Love, From Dad\u2019 campaign with a new Father\u2019s Day film featuring actor Pankaj Tripathi and his daughter Aashi Tripathi, celebrating the evolving bond between fathers and daughters. The campaign centres on a daughter\u2019s second ear piercing, positioning it as a milestone of self-expression and independence. Through the film,…<\/p>\n","protected":false},"author":1,"featured_media":36924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-36923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n