The International Institute of Gemology (IIG) has partnered with AI-powered video commerce platform SaleAssist.ai to help jewellery retailers adopt AI-driven customer engagement and digital selling tools.<\/p>\n
The collaboration combines SaleAssist.ai\u2019s video commerce platform with IIG\u2019s retail training programmes, enabling jewellers to offer live video consultations, AI-assisted customer support and personalised digital interactions for both domestic and overseas buyers. IIG will also train retail teams in virtual selling and customer engagement.<\/p>\n
SaleAssist.ai said retailers using its platform have reported up to 2x higher conversion rates, a 60% reduction in customer drop-offs and returns of up to 3x on investment, although the company did not disclose the basis for these figures.<\/p>\n
\u201cOur fraternity has world-class craftsmanship and decades of expertise, and it deserves a selling experience that reflects that brilliance, whether a customer walks into a showroom or logs in from home,\u201d said Rahul Desai, MD & CEO of IIG. \u201cThis collaboration brings that capability directly to retailers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The International Institute of Gemology (IIG) has partnered with AI-powered video commerce platform SaleAssist.ai to help jewellery retailers adopt AI-driven customer engagement and digital selling tools. The collaboration combines SaleAssist.ai\u2019s video commerce platform with IIG\u2019s retail training programmes, enabling jewellers to offer live video consultations, AI-assisted customer support and personalised digital interactions for both domestic…<\/p>\n","protected":false},"author":1,"featured_media":37033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-37032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n