{"id":37032,"date":"2026-06-25T15:35:13","date_gmt":"2026-06-25T10:05:13","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=37032"},"modified":"2026-06-25T15:35:13","modified_gmt":"2026-06-25T10:05:13","slug":"iig-partners-with-saleassist-ai-to-expand-ai-driven-retail-solutions-for-jewellers","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/iig-partners-with-saleassist-ai-to-expand-ai-driven-retail-solutions-for-jewellers\/","title":{"rendered":"IIG Partners With SaleAssist.ai to Expand AI-driven Retail Solutions for Jewellers"},"content":{"rendered":"<p>The International Institute of Gemology (IIG) has partnered with AI-powered video commerce platform SaleAssist.ai to help jewellery retailers adopt AI-driven customer engagement and digital selling tools.<\/p>\n<p>The collaboration combines SaleAssist.ai\u2019s video commerce platform with IIG\u2019s retail training programmes, enabling jewellers to offer live video consultations, AI-assisted customer support and personalised digital interactions for both domestic and overseas buyers. IIG will also train retail teams in virtual selling and customer engagement.<\/p>\n<p>SaleAssist.ai said retailers using its platform have reported up to 2x higher conversion rates, a 60% reduction in customer drop-offs and returns of up to 3x on investment, although the company did not disclose the basis for these figures.<\/p>\n<p>\u201cOur fraternity has world-class craftsmanship and decades of expertise, and it deserves a selling experience that reflects that brilliance, whether a customer walks into a showroom or logs in from home,\u201d said Rahul Desai, MD &amp; CEO of IIG. \u201cThis collaboration brings that capability directly to retailers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The International Institute of Gemology (IIG) has partnered with AI-powered video commerce platform SaleAssist.ai to help jewellery retailers adopt AI-driven customer engagement and digital selling tools. The collaboration combines SaleAssist.ai\u2019s video commerce platform with IIG\u2019s retail training programmes, enabling jewellers to offer live video consultations, AI-assisted customer support and personalised digital interactions for both domestic&hellip;<\/p>\n","protected":false},"author":1,"featured_media":37033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-37032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IIG Partners With SaleAssist.ai to Expand AI-driven Retail Solutions for Jewellers - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/iig-partners-with-saleassist-ai-to-expand-ai-driven-retail-solutions-for-jewellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IIG Partners With SaleAssist.ai to Expand AI-driven Retail Solutions for Jewellers - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"The International Institute of Gemology (IIG) has partnered with AI-powered video commerce platform SaleAssist.ai to help jewellery retailers adopt AI-driven customer engagement and digital selling tools. 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