Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its new brand ambassador. She joins actor Shah Rukh Khan as the face of the brand as Candere looks to strengthen its appeal among younger consumers.<\/p>\n
Mandhana, one of India\u2019s leading women cricketers, will feature in the brand\u2019s upcoming campaigns. Her appointment comes as Candere continues to expand its retail presence and position itself in the everyday jewellery segment.<\/p>\n
Ramesh Kalyanaraman, Director, Candere, said, \u201cSmriti Mandhana\u2019s influence extends far beyond the cricket field. She represents a generation that values ambition, authenticity and confidence. As Candere continues to grow as a lifestyle jewellery brand, Smriti\u2019s association will help us deepen our connect with audiences across the country.\u201d<\/p>\n
Commenting on the partnership, Mandhana said, \u201cI\u2019m delighted to associate with Candere, a brand that truly understands the style sensibilities of today\u2019s consumers. For me, jewellery isn\u2019t something that\u2019s reserved for special occasions; it\u2019s something I wear every day. Candere\u2019s contemporary designs fit effortlessly into that mindset.\u201d<\/p>\n
Candere currently operates more than 130 retail stores across India through an omnichannel model backed by Kalyan Jewellers.<\/p>\n","protected":false},"excerpt":{"rendered":"
Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its new brand ambassador. She joins actor Shah Rukh Khan as the face of the brand as Candere looks to strengthen its appeal among younger consumers. Mandhana, one of India\u2019s leading women cricketers, will feature in the…<\/p>\n","protected":false},"author":1,"featured_media":37071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-37070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n