{"id":37794,"date":"2026-08-18T11:11:01","date_gmt":"2026-08-18T05:41:01","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=37794"},"modified":"2026-08-19T11:20:10","modified_gmt":"2026-08-19T05:50:10","slug":"the-new-diamond-calculus-cuts-colours-more-in-the-us-market","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/the-new-diamond-calculus-cuts-colours-more-in-the-us-market\/","title":{"rendered":"The New Diamond Calculus: Cuts, Colours & More in the US Market"},"content":{"rendered":"

The second instalment of\u00a0 Demand Mapping series by <\/em>Smitha Sadanandan explores the US diamond market, where evolving preferences are reshaping demand\u2014from elongated and fancy cuts to warmer hues, pav\u00e9 and vintage-inspired designs. <\/em><\/p>\n

Diamond shape is in active evolution. Morgan Amelia Miller, Co-Founder of In Good Company in New York,<\/strong> \u00a0identifies baguettes and marquise cuts as generating particular strength. \u201cThese shapes introduce movement and structure in a way that feels fresh while still grounded in a recognisable diamond language.\u201d<\/p>\n

Lauren Abend, Co-Founder and Sales Director of Mega Mega Projects in New York<\/strong>, echoes a similar sentiment. Pav\u00e9 is resonating strongly when it becomes the focal point \u2014 executed in unique patterns or sculptural surfaces rather than simply framing a bezel. \u201cIt is really fun to see what is often treated as an accent take the main stage and define the piece,\u201d reflects Morgan.<\/p>\n

\"\"
\u00a9 Ophelia Eve<\/figcaption><\/figure>\n

Elongated silhouettes, ovals and emerald cuts are gaining ground, and warmer toned diamonds \u2014 champagne and soft yellow hues \u2014 are being integrated into mainstream assortments rather than treated as niche. This direction, she observes, is already visible in campaigns like Desert Diamonds, spearheaded by De Beers, and supported by the Natural Diamond Council.<\/p>\n

\"\"
\u00a9 Mindi Mond<\/figcaption><\/figure>\n

Vintage-leaning design cues emphasising geometry and strong line \u2014 emerald cuts, movals, cushions and old European cuts \u2014 are also drawing interest, bringing history into a more modern context and giving classic diamond formats relevance. In a bands have become top contenders for brides, especially after pop-star Taylor Swift\u2019s engagement (and ring) blew up on social media.<\/p>\n

Founder of boutique public relations and wholesale consultancy Francesca Simons Consulting in New York, Francesca Simons,<\/strong> confirms that pear, fancy and elongated shapes are moving beyond the traditional round cut, while engagement rings remain the highest-reorder category across her network. Beyond bridal, alternative diamond studs, hoop earrings, pinky rings and distinctive pendants are gaining meaningful traction \u2014 particularly designs that balance versatility with self-purchase relevance.<\/p>\n

\"\"
\u00a9 Spinelli Kilcollin<\/figcaption><\/figure>\n

Maximising Brilliance<\/strong><\/p>\n

Elsewhere, Jackie LeBental-Jones, founder of Barri Luxury Consulting, <\/strong>sees consistent demand for pav\u00e9-set stones and fancy cuts that maximise brilliance. \u201cJewellery buyers are investing in buildable collections and brands that offer distinctive, wearable designs that enhance their personal style,\u201d says the East Coast-based business agent for brands such as Aletto Brothers, M. Spalten, Imperfect Grace and Onirikka. \u201cOur clients are investing in jewellery they live in.\u201d<\/p>\n

Lauren notes that designers these days are rarely committing to a single shape. \u201cOur designers love to incorporate different stone cuts \u2014 baguettes and marquise are always popular \u2014 as well as more traditional cuts and pav\u00e9.\u201d<\/p>\n

\"\"
\u00a9 Jade Ruzzo<\/figcaption><\/figure>\n

Mark Davidovich of For Future Reference (FFR),<\/strong> overseeing the agency\u2019s sales, is seeing rising requests for fancy shapes, warmer hues and antique cuts \u2014 with one-of-a-kind pieces often selling as soon as they reach the market. \u201cIn uncertain times, go with timeless fashion,\u201d he says. \u201cConsumers view diamonds\u2019 eternal qualities as a key part of return on investment (ROI).\u201d Statement earrings, necklaces, pendants and bracelets are selling through with particular speed, driven by global uncertainty and a market that is turning to jewellery as both emotional anchor and investment.<\/p>\n

Warmer Hues<\/strong><\/p>\n

Warmer-toned diamonds are moving from niche to mainstream. David Hakimian, Founder of DEH Jewelry Solutions and Co-Founder of In Good Company,<\/strong> who works with more than 25 independent designer brands across the US, confirms the commercial traction. \u201cWhat began as a marketing-driven push from major industry players is translating into tangible sales performance,\u201d he says, a signal of genuine consumer resonance and an evolving appreciation for nuance within the diamond category.<\/p>\n

\"\"
\u00a9 Camille Beinhorn<\/figcaption><\/figure>\n

Designer Camille Beinhorn\u2019s one-of-a-kind grey spinel fringe necklace embraces the direction well with a 5.89-carat grey spinel centre stone and 1.6 carats of grey diamonds set in 22-karat gold, where diamonds serve as a substantial feature rather than a supporting accent. \u201cThe grey tones of the spinel and diamonds against the warmth of the gold give the piece a quiet drama that feels incredibly chic,\u201d says Morgan.<\/p>\n

Mixed materials are playing a meaningful role in how colour enters the market at accessible price points. Lauren identifies carved stones, leather, silk and wood as materials to incorporate visual interest while using less gold.<\/p>\n

(To be continued) <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The second instalment of\u00a0 Demand Mapping series by Smitha Sadanandan explores the US diamond market, where evolving preferences are reshaping demand\u2014from elongated and fancy cuts to warmer hues, pav\u00e9 and vintage-inspired designs. Diamond shape is in active evolution. Morgan Amelia Miller, Co-Founder of In Good Company in New York, \u00a0identifies baguettes and marquise cuts as…<\/p>\n","protected":false},"author":8,"featured_media":37795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,79],"tags":[],"thb-sponsors":[],"class_list":["post-37794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-demand-mapping","category-viewpoint"],"acf":[],"yoast_head":"\nThe New Diamond Calculus: Cuts, Colours & More in the US Market - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/the-new-diamond-calculus-cuts-colours-more-in-the-us-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Diamond Calculus: Cuts, Colours & More in the US Market - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"The second instalment of\u00a0 Demand Mapping series by Smitha Sadanandan explores the US diamond market, where evolving preferences are reshaping demand\u2014from elongated and fancy cuts to warmer hues, pav\u00e9 and vintage-inspired designs. Diamond shape is in active evolution. Morgan Amelia Miller, Co-Founder of In Good Company in New York, \u00a0identifies baguettes and marquise cuts as…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gjepc.org\/solitaire\/the-new-diamond-calculus-cuts-colours-more-in-the-us-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-18T05:41:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-19T05:50:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/08\/Robinson-Pelham-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\",\"url\":\"https:\/\/gjepc.org\/solitaire\/\",\"name\":\"Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/gjepc.org\/solitaire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/the-new-diamond-calculus-cuts-colours-more-in-the-us-market\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/08\/Robinson-Pelham-1.jpg\",\"width\":1000,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/the-new-diamond-calculus-cuts-colours-more-in-the-us-market\/#webpage\",\"url\":\"https:\/\/gjepc.org\/solitaire\/the-new-diamond-calculus-cuts-colours-more-in-the-us-market\/\",\"name\":\"The New Diamond Calculus: Cuts, Colours & More in the US Market - Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"isPartOf\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/the-new-diamond-calculus-cuts-colours-more-in-the-us-market\/#primaryimage\"},\"datePublished\":\"2026-08-18T05:41:01+00:00\",\"dateModified\":\"2026-08-19T05:50:10+00:00\",\"author\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/fbaf30914210a4e5ff9655e04f11d564\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gjepc.org\/solitaire\/the-new-diamond-calculus-cuts-colours-more-in-the-us-market\/\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/fbaf30914210a4e5ff9655e04f11d564\",\"name\":\"Smitha Sadanandan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b83c05709643057f2d0d19bd746211af6790f43488adfe43cce024ffdfae206f?s=96&d=mm&r=g\",\"caption\":\"Smitha Sadanandan\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/37794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/comments?post=37794"}],"version-history":[{"count":1,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/37794\/revisions"}],"predecessor-version":[{"id":37801,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/37794\/revisions\/37801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media\/37795"}],"wp:attachment":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media?parent=37794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/categories?post=37794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/tags?post=37794"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/thb-sponsors?post=37794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}