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<\/p>\nUS jewellery retailers are entering the 2026 holiday season as consumers maintain overall holiday budgets but become more selective about discretionary purchases, according to McKinsey & Company\u2019s latest ConsumerWise research.<\/p>\n
McKinsey\u2019s survey found that 47% of US consumers expect to spend about the same during the 2026 holiday season as in 2025. While 23% plan to spend more, 21% expect to spend less. However, jewellery is among the discretionary categories facing the strongest spending pressure.<\/p>\n
In McKinsey\u2019s second-quarter research, jewellery, accessories and home d\u00e9cor recorded the most negative spending intentions. Across several discretionary categories, 40% to 50% of consumers said they expected to reduce spending over the following three months.<\/p>\n
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The trend points to a redistribution of holiday budgets rather than a broad withdrawal from seasonal spending. Consumers are still buying, but are becoming more selective about which categories receive their discretionary dollars, the report noted.<\/p>\n
Younger consumers remain important to jewellery. Although 34% of Gen Z and 35% of millennials expect to reduce their overall holiday spending, Gen Z shows comparatively strong planned spending on jewellery and accessories.<\/p>\n
The timing of purchases is also moving forward. McKinsey found that 45% of consumers expected to have started holiday shopping by the end of October, extending the selling window for retailers ahead of November\u2019s peak period.<\/p>\n
Digital discovery is undergoing a further shift. Forty-six percent of consumers said they would definitely or probably use AI for holiday shopping. Among these users, 49% plan to use AI to compare products or prices, while 48% will use it to find deals and discounts.<\/p>\n","protected":false},"excerpt":{"rendered":"
US jewellery retailers are entering the 2026 holiday season as consumers maintain overall holiday budgets but become more selective about discretionary purchases, according to McKinsey & Company\u2019s latest ConsumerWise research. McKinsey\u2019s survey found that 47% of US consumers expect to spend about the same during the 2026 holiday season as in 2025. While 23% plan…<\/p>\n","protected":false},"author":1,"featured_media":38195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-38194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n