{"id":38276,"date":"2026-09-29T12:13:43","date_gmt":"2026-09-29T06:43:43","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=38276"},"modified":"2026-09-29T12:13:43","modified_gmt":"2026-09-29T06:43:43","slug":"beyond-yellow-qween-unveils-seven-colours-of-gold","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/beyond-yellow-qween-unveils-seven-colours-of-gold\/","title":{"rendered":"Beyond Yellow: QWEEN Unveils Seven Colours of Gold"},"content":{"rendered":"<p><em>Yearning for gold in different colours? <\/em>\u00a0<a href=\"https:\/\/www.qween.com\/\">QWEEN<\/a>, India\u2019s first self-discovery, 100% natural experiential luxury jewellery brand, has introduced not one, but seven Colours of Gold.<\/p>\n<p>It is the first jewellery brand in India to offer seven distinct gold colours to consumers. The offering brings together material innovation and craftsmanship to offer greater choice in expressing themselves through gold jewellery, moving beyond the conventional three-colour palette available in the country.<\/p>\n<figure id=\"attachment_38278\" aria-describedby=\"caption-attachment-38278\" style=\"width: 975px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-38278 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/QWEEN-1.jpg\" alt=\"\" width=\"975\" height=\"639\" data-sizes=\"auto\" data-srcset=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/QWEEN-1.jpg 975w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/QWEEN-1-150x98.jpg 150w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/QWEEN-1-768x503.jpg 768w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/QWEEN-1-450x295.jpg 450w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/QWEEN-1-225x147.jpg 225w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/QWEEN-1-900x590.jpg 900w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/QWEEN-1-20x13.jpg 20w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/QWEEN-1-146x96.jpg 146w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><figcaption id=\"caption-attachment-38278\" class=\"wp-caption-text\">Bracelet from the 7 Colours of Gold by QWEEN.<\/figcaption><\/figure>\n<p>While coloured gold in the market is often created by changing the appearance of gold through rhodium plating or other surface treatments, QWEEN has taken a fundamentally different approach. Each colour is created through carefully developed gold alloy compositions, ensuring that the colour comes from the gold itself, rather than from a coating on its surface.<\/p>\n<p>QWEEN\u2019s 7 Colours of Gold comprise Snowfall White, Cloudy Grey, Clover Green, Rose Bloom, Champagne Fizz, Desert Noon, and 24K Sunrise.<\/p>\n<p>The offering allows consumers to choose jewellery that complements their mood, skin tone, wardrobe, personality and lifestyle, making each piece a more personal expression of individuality.<\/p>\n<figure id=\"attachment_38279\" aria-describedby=\"caption-attachment-38279\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-38279 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/Gold-4-800x1000.jpg\" alt=\"\" width=\"800\" height=\"1000\" data-sizes=\"auto\" data-srcset=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/Gold-4-800x1000.jpg 800w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/Gold-4-819x1024.jpg 819w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/Gold-4-120x150.jpg 120w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/Gold-4-768x960.jpg 768w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/Gold-4-450x563.jpg 450w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/Gold-4-20x25.jpg 20w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/Gold-4-225x281.jpg 225w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/Gold-4-900x1125.jpg 900w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/Gold-4-77x96.jpg 77w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/Gold-4.jpg 975w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-38279\" class=\"wp-caption-text\">Necklace from the 7 Colours of Gold by QWEEN.<\/figcaption><\/figure>\n<p>\u201cGold has always been deeply emotional in India. It marks our milestones, carries memories and often becomes part of the stories we hold on to. At QWEEN, we believe something this personal should also leave room for self-discovery and self-expression. With 7 Colours of Gold, we wanted to give her more ways to express them, by reimagining not just how gold is worn, but what gold itself can look like,\u201d said Amit Kumar, Co-Founder and CEO, QWEEN.<\/p>\n<p>To showcase the offering, the brand has unveiled an innovative billboard featuring seven signature Apostrophe design rings, each in a distinct colour of gold, alongside the line, \u201cOld is Gold. But Gold isn\u2019t Old anymore.\u201d The billboard\u2019s lights switch on one by one, illuminating each colour in sequence and bringing the full seven-colour palette to life.<\/p>\n<p>Consumers can explore the 7 Colours of Gold at QWEEN\u2019s store at Aditya Ancora, Sector 50, Noida, where the experiential retail setting allows them to discover the collection at their own pace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yearning for gold in different colours? \u00a0QWEEN, India\u2019s first self-discovery, 100% natural experiential luxury jewellery brand, has introduced not one, but seven Colours of Gold. It is the first jewellery brand in India to offer seven distinct gold colours to consumers. The offering brings together material innovation and craftsmanship to offer greater choice in expressing&hellip;<\/p>\n","protected":false},"author":1,"featured_media":38277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,104],"tags":[],"thb-sponsors":[],"class_list":["post-38276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyond Yellow: QWEEN Unveils Seven Colours of Gold - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/beyond-yellow-qween-unveils-seven-colours-of-gold\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond Yellow: QWEEN Unveils Seven Colours of Gold - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Yearning for gold in different colours? \u00a0QWEEN, India\u2019s first self-discovery, 100% natural experiential luxury jewellery brand, has introduced not one, but seven Colours of Gold. It is the first jewellery brand in India to offer seven distinct gold colours to consumers. The offering brings together material innovation and craftsmanship to offer greater choice in expressing&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gjepc.org\/solitaire\/beyond-yellow-qween-unveils-seven-colours-of-gold\/\" \/>\n<meta property=\"og:site_name\" content=\"Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-29T06:43:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/QWEEN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\",\"url\":\"https:\/\/gjepc.org\/solitaire\/\",\"name\":\"Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/gjepc.org\/solitaire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/beyond-yellow-qween-unveils-seven-colours-of-gold\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2026\/09\/QWEEN.jpg\",\"width\":1000,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/beyond-yellow-qween-unveils-seven-colours-of-gold\/#webpage\",\"url\":\"https:\/\/gjepc.org\/solitaire\/beyond-yellow-qween-unveils-seven-colours-of-gold\/\",\"name\":\"Beyond Yellow: QWEEN Unveils Seven Colours of Gold - Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"isPartOf\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/beyond-yellow-qween-unveils-seven-colours-of-gold\/#primaryimage\"},\"datePublished\":\"2026-09-29T06:43:43+00:00\",\"dateModified\":\"2026-09-29T06:43:43+00:00\",\"author\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gjepc.org\/solitaire\/beyond-yellow-qween-unveils-seven-colours-of-gold\/\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\",\"name\":\"GJEPC\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f6c5b479a8ec14da0f88385e2b6cd51ccb37ac80c31409ecaebe5524700952a2?s=96&d=mm&r=g\",\"caption\":\"GJEPC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/38276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/comments?post=38276"}],"version-history":[{"count":1,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/38276\/revisions"}],"predecessor-version":[{"id":38280,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/38276\/revisions\/38280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media\/38277"}],"wp:attachment":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media?parent=38276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/categories?post=38276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/tags?post=38276"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/thb-sponsors?post=38276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}