Blue Nile has partnered with Royal Asscher to become the Amsterdam-based diamond house\u2019s exclusive licensed retailer in North America, expanding its offering of branded natural diamonds.<\/p>\n
The partnership follows Blue Nile\u2019s integration of The Clear Cut, strengthening its access to personalised diamond expertise and GIA Graduate Gemologists as it develops a more curated buying experience.<\/p>\n
Under the agreement, Blue Nile will offer Royal Asscher\u2019s \u201cCurated by the Asscher Family\u201d natural diamond assortment, with stones selected against criteria including proportion, symmetry, balance and light performance.<\/p>\n
It will also exclusively retail the SIX by Royal Asscher\u2122 jewellery collection in North America, featuring 14 pieces and six patented diamond cuts, including the Royal Asscher Cut, Oval, Brilliant, Cushion, Pear and Emerald.<\/p>\n
The collection, with centre stones ranging from 1 to 5 carats, will be available through Blue Nile\u2019s US website and showrooms.<\/p>\n","protected":false},"excerpt":{"rendered":"
Blue Nile has partnered with Royal Asscher to become the Amsterdam-based diamond house\u2019s exclusive licensed retailer in North America, expanding its offering of branded natural diamonds. The partnership follows Blue Nile\u2019s integration of The Clear Cut, strengthening its access to personalised diamond expertise and GIA Graduate Gemologists as it develops a more curated buying experience.…<\/p>\n","protected":false},"author":1,"featured_media":38407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-38406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n