Despite unprecedented, pandemic-related retail challenges, according to a recent survey conducted on behalf of Silver Promotion Service (SPS), 42% of American retailer respondents reported an increase in silver jewellery sales and of those, 52% reported double-digit sales increases.<\/p>\n\n\n\n
This marks the 12th consecutive year of confirmed silver jewellery sales growth. Survey results also confirmed silver as a top performing category for fine jewellery retailers, driving sales and maintaining margin, especially during the holiday selling season.<\/p>\n\n\n\n
Additionally, 89% of retailers expressed optimism that their silver jewellery sales will continue to grow over the next several years.<\/p>\n\n\n\n
Surveyed retailers reported their silver jewellery sales, as a percentage of their overall jewellery sales, averaged 34% of their unit volume and 27% of their dollar volume. The age group buying the most silver jewellery is 20-40 according to 51% of the retailers.<\/p>\n\n\n\n
SPS Director Michael Barlerin said, \u201cThe Silver Promotion Service is pleased that silver jewellery continues to grow in importance for American jewellery retailers, maintaining double-digit sales increases and strong margins, despite the challenges related to the COVID-19 pandemic. We are also excited by the robust expression of optimism for silver jewellery\u2019s continued future growth.\u201d<\/p>\n\n\n\n
The research, conducted by InStore<\/em>, was fielded in February 2021, marking the 12th consecutive year that SPS has commissioned such a survey.<\/p>\n","protected":false},"excerpt":{"rendered":" Despite unprecedented, pandemic-related retail challenges, according to a recent survey conducted on behalf of Silver Promotion Service (SPS), 42% of American retailer respondents reported an increase in silver jewellery sales and of those, 52% reported double-digit sales increases. This marks the 12th consecutive year of confirmed silver jewellery sales growth. Survey results also confirmed silver…<\/p>\n","protected":false},"author":1,"featured_media":5057,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-5055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n