{"id":5220,"date":"2020-07-17T17:52:00","date_gmt":"2020-07-17T12:22:00","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=5220"},"modified":"2021-06-23T17:25:41","modified_gmt":"2021-06-23T11:55:41","slug":"wgc-indian-jewellers-must-enhance-digital-strategy-to-succeed-post-covid-19","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/wgc-indian-jewellers-must-enhance-digital-strategy-to-succeed-post-covid-19\/","title":{"rendered":"WGC: Indian Jewellers Must Enhance Digital Strategy To Succeed Post Covid-19"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Covid-19 pandemic has disrupted the brick and mortar business model of Indian gold retailers and has become a catalyst for online channels to boost sales, according to a World Gold Council (WGC) report titled <em>Online gold market in India<\/em>. Mobile apps\/wallets are acting as catalysts in the growth of internet investment gold or digital gold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The WGC report states that the online gold market in India is in its nascent stage, accounting for approximately 1-2% of overall gold sales by value. It adds that based on industry discussions, consumers aged 18 to 45 account for 70-80% of online sales, while those over 45 account for 20-30%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCovid-19 has forced jewellery retailers to reconsider their brick and mortar business model and implement digital as a core strategy. This focus on digital will be key to successful growth post Covid-19, but more importantly the seamless integration of offline and online channels will play a crucial role in driving sales,\u201d the report adds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere is a real opportunity for growth in India\u2019s online gold market if it can improve the end-to-end gold jewellery purchase journey and thus establish the \u2018loyalty loop\u2019,\u201d the WGC points out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTo drive market growth post COVID-19 the industry needs digital strategies that will ensure gold jewellery reaches more consumers at the consideration stage of their purchase journey\u2026 and reaches them more often,\u201d the report concludes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caption: Couple looking at gold online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Credit: \u00a9 World Gold Council<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Covid-19 pandemic has disrupted the brick and mortar business model of Indian gold retailers and has become a catalyst for online channels to boost sales, according to a World Gold Council (WGC) report titled Online gold market in India. Mobile apps\/wallets are acting as catalysts in the growth of internet investment gold or digital&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[115,83,80,100,114],"tags":[],"thb-sponsors":[],"class_list":["post-5220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-innovation","category-bulletin","category-gold","category-in-focus","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WGC: Indian Jewellers Must Enhance Digital Strategy To Succeed Post Covid-19 - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/wgc-indian-jewellers-must-enhance-digital-strategy-to-succeed-post-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WGC: Indian Jewellers Must Enhance Digital Strategy To Succeed Post Covid-19 - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"The Covid-19 pandemic has disrupted the brick and mortar business model of Indian gold retailers and has become a catalyst for online channels to boost sales, according to a World Gold Council (WGC) report titled Online gold market in India. 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