{"id":5220,"date":"2020-07-17T17:52:00","date_gmt":"2020-07-17T12:22:00","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=5220"},"modified":"2021-06-23T17:25:41","modified_gmt":"2021-06-23T11:55:41","slug":"wgc-indian-jewellers-must-enhance-digital-strategy-to-succeed-post-covid-19","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/wgc-indian-jewellers-must-enhance-digital-strategy-to-succeed-post-covid-19\/","title":{"rendered":"WGC: Indian Jewellers Must Enhance Digital Strategy To Succeed Post Covid-19"},"content":{"rendered":"\n<p>The Covid-19 pandemic has disrupted the brick and mortar business model of Indian gold retailers and has become a catalyst for online channels to boost sales, according to a World Gold Council (WGC) report titled <em>Online gold market in India<\/em>. Mobile apps\/wallets are acting as catalysts in the growth of internet investment gold or digital gold.<\/p>\n\n\n\n<p>The WGC report states that the online gold market in India is in its nascent stage, accounting for approximately 1-2% of overall gold sales by value. It adds that based on industry discussions, consumers aged 18 to 45 account for 70-80% of online sales, while those over 45 account for 20-30%.<\/p>\n\n\n\n<p>\u201cCovid-19 has forced jewellery retailers to reconsider their brick and mortar business model and implement digital as a core strategy. This focus on digital will be key to successful growth post Covid-19, but more importantly the seamless integration of offline and online channels will play a crucial role in driving sales,\u201d the report adds.<\/p>\n\n\n\n<p>\u201cThere is a real opportunity for growth in India\u2019s online gold market if it can improve the end-to-end gold jewellery purchase journey and thus establish the \u2018loyalty loop\u2019,\u201d the WGC points out.<\/p>\n\n\n\n<p>\u201cTo drive market growth post COVID-19 the industry needs digital strategies that will ensure gold jewellery reaches more consumers at the consideration stage of their purchase journey\u2026 and reaches them more often,\u201d the report concludes.<\/p>\n\n\n\n<p>Caption: Couple looking at gold online.<\/p>\n\n\n\n<p>Credit: \u00a9 World Gold Council<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Covid-19 pandemic has disrupted the brick and mortar business model of Indian gold retailers and has become a catalyst for online channels to boost sales, according to a World Gold Council (WGC) report titled Online gold market in India. Mobile apps\/wallets are acting as catalysts in the growth of internet investment gold or digital&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,83,80,100,114],"tags":[],"thb-sponsors":[],"class_list":["post-5220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-innovation","category-bulletin","category-gold","category-in-focus","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WGC: Indian Jewellers Must Enhance Digital Strategy To Succeed Post Covid-19 - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/wgc-indian-jewellers-must-enhance-digital-strategy-to-succeed-post-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WGC: Indian Jewellers Must Enhance Digital Strategy To Succeed Post Covid-19 - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"The Covid-19 pandemic has disrupted the brick and mortar business model of Indian gold retailers and has become a catalyst for online channels to boost sales, according to a World Gold Council (WGC) report titled Online gold market in India. Mobile apps\/wallets are acting as catalysts in the growth of internet investment gold or digital&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gjepc.org\/solitaire\/wgc-indian-jewellers-must-enhance-digital-strategy-to-succeed-post-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-17T12:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-23T11:55:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2021\/03\/898832516_WGC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"325\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\",\"url\":\"https:\/\/gjepc.org\/solitaire\/\",\"name\":\"Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/gjepc.org\/solitaire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/wgc-indian-jewellers-must-enhance-digital-strategy-to-succeed-post-covid-19\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2021\/03\/898832516_WGC.jpg\",\"width\":500,\"height\":325},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/wgc-indian-jewellers-must-enhance-digital-strategy-to-succeed-post-covid-19\/#webpage\",\"url\":\"https:\/\/gjepc.org\/solitaire\/wgc-indian-jewellers-must-enhance-digital-strategy-to-succeed-post-covid-19\/\",\"name\":\"WGC: Indian Jewellers Must Enhance Digital Strategy To Succeed Post Covid-19 - Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"isPartOf\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/wgc-indian-jewellers-must-enhance-digital-strategy-to-succeed-post-covid-19\/#primaryimage\"},\"datePublished\":\"2020-07-17T12:22:00+00:00\",\"dateModified\":\"2021-06-23T11:55:41+00:00\",\"author\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gjepc.org\/solitaire\/wgc-indian-jewellers-must-enhance-digital-strategy-to-succeed-post-covid-19\/\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\",\"name\":\"GJEPC\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f6c5b479a8ec14da0f88385e2b6cd51ccb37ac80c31409ecaebe5524700952a2?s=96&d=mm&r=g\",\"caption\":\"GJEPC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/5220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/comments?post=5220"}],"version-history":[{"count":1,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/5220\/revisions"}],"predecessor-version":[{"id":5222,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/5220\/revisions\/5222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media\/5221"}],"wp:attachment":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media?parent=5220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/categories?post=5220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/tags?post=5220"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/thb-sponsors?post=5220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}