Gemfields\u2019 first-ever report on coloured gemstones in China reveals that now is the time to seize the opportunity of meeting Chinese consumers\u2019 expectations of corporate responsibility and sustainability. Titled \u2018Sustainability: The Future of Coloured Gemstones in China\u2019, the report also presents that up to 35% of Chinese jewellery owners plan to purchase rubies, and 25% wish to acquire emeralds in the near future, pointing to an opportunity for the coloured gemstone industry, if pieces are correctly marketed.<\/p>\n\n\n\n
Based on extensive qualitative and quantitative research among gemstone owners across China\u2019s different regions, city tiers and levels of affluence, the findings provide a set of clear conclusions as to the preferences and behaviours of gemstone owners in China across diverse demographics and geographies.<\/p>\n\n\n\n
Sean Gilbertson, CEO of Gemfields, commented, \u201cChina is a very important market to Gemfields, and integral to our company\u2019s growth. It is highly positive that 97% of jewellery owners are willing to pay a premium for responsibly mined gemstones. We expect responsible sourcing will continue to receive ever-increasing attention, and become progressively more important to Chinese jewellery buyers.\u201d<\/p>\n\n\n\n
Emily Dungey, Marketing and Communications Director of Gemfields, highlights, \u201cThe research also indicated that an overwhelming number of consumers are specifically seeking coloured gemstones set in more contemporary jewellery designs.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"
Gemfields\u2019 first-ever report on coloured gemstones in China reveals that now is the time to seize the opportunity of meeting Chinese consumers\u2019 expectations of corporate responsibility and sustainability. Titled \u2018Sustainability: The Future of Coloured Gemstones in China\u2019, the report also presents that up to 35% of Chinese jewellery owners plan to purchase rubies, and 25%…<\/p>\n","protected":false},"author":1,"featured_media":5306,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,95,100],"tags":[],"thb-sponsors":[],"class_list":["post-5305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin","category-coloured-gemstones","category-in-focus"],"acf":[],"yoast_head":"\n