Platinum Guild International\u2019s (PGI\u2019s) Platinum Jewellery Business Review (PJBR) Q4 2020 reports platinum has been instrumental in leading the overall jewellery industry recovery in 2020 across key markets \u2013 China, India, Japan and USA.<\/p>\n\n\n\n
The pandemic severely disrupted expected sales performance during 2020, however the industry moved fast to adapt its sales and marketing efforts in each market, PGI noted. Platinum\u2019s uniquely differentiating qualities, potential for higher margins and ability to drive incremental sales and profits allowed it to be a value generator for jewellery retailers and manufacturers eager to reboot their businesses.<\/p>\n\n\n\n
Huw Daniel, CEO of PGI, said, \u201cThe latest quarterly PJBR shows that platinum has played a leading role in the jewellery market\u2019s recovery. Retailers and manufacturers have prioritised platinum in their merchandising selections, driven both by favourable metal pricing and a new generation of products better suited to today\u2019s consumers, who more than ever are seeking jewellery of meaning for both gifting and self-purchase. The latest research indicates strong consumer appetite for fine jewellery purchases in 2021 which bodes well for continued growth into 2021.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Platinum Guild International\u2019s (PGI\u2019s) Platinum Jewellery Business Review (PJBR) Q4 2020 reports platinum has been instrumental in leading the overall jewellery industry recovery in 2020 across key markets \u2013 China, India, Japan and USA. The pandemic severely disrupted expected sales performance during 2020, however the industry moved fast to adapt its sales and marketing efforts…<\/p>\n","protected":false},"author":1,"featured_media":5324,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,101],"tags":[],"thb-sponsors":[],"class_list":["post-5323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-focus","category-platinum"],"acf":[],"yoast_head":"\n