De Beers has launched ReSet, a series of collaborations with jewellery designers to engage in conversations around sustainability and to offer a fresh perspective on the positive impact of natural diamonds.<\/p>\n\n\n\n
The initiative aims to help \u2018reset\u2019 perceptions and shine a light on the significant positive contribution that natural diamonds deliver for the people and places where they are found, by collaborating with established and up-and-coming jewellery designers who will set diamonds discovered by De Beers into a range of pieces, celebrating sustainability in the sector.<\/p>\n\n\n\n
The initiative\u2019s first activation \u2013 the ReSet Collective \u2013 launched on 5th October and is a collaboration with five leading US designers who share a passion for natural diamonds and sustainable sourcing \u2013 Jade Trau, Jennie Kwon, Julez Bryant, Sara Weinstock and Zo\u00eb Chicco. The designers travelled to Botswana late last year to visit De Beers Group\u2019s operations and a range of community and conservation programmes, learning about the company\u2019s commitment to Building Forever, which focuses on building a positive legacy by protecting the environment, helping communities thrive, championing women and girls and being industry leaders in ethical practices.<\/p>\n\n\n\n
Following the visit, each designer created a unique pendant incorporating diamonds from De Beers, which was inspired by the people, wildlife and beautiful landscape of Botswana, as well as a shared commitment to helping shape a better world. The collection of one-of-a-kind pieces will be auctioned for charity later this year, with a supporting consumer engagement campaign.<\/p>\n\n\n\n
Colby Shergalis, Senior Vice President of De Beers Group Brand, said: \u201cThrough ReSet, we are connecting a community of jewellery designers to the people and places where our diamonds originate, so the designers can learn more about the journey of a De Beers diamond and the positive impact it makes.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"
De Beers has launched ReSet, a series of collaborations with jewellery designers to engage in conversations around sustainability and to offer a fresh perspective on the positive impact of natural diamonds. The initiative aims to help \u2018reset\u2019 perceptions and shine a light on the significant positive contribution that natural diamonds deliver for the people and…<\/p>\n","protected":false},"author":1,"featured_media":5466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,96,100],"tags":[],"thb-sponsors":[],"class_list":["post-5465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin","category-diamonds","category-in-focus"],"acf":[],"yoast_head":"\n