The Covid-19 situation has been particularly harsh on certain marginalised sections of our community such as the migrant workers. Taking a step towards helping the migrant workers, Platinum Guild India has joined hands with Oxfam India, launching the \u201cPlatinum Season of Hope\u201d initiative. This initiative will impact 4,500 families, approximately 22,500 individuals over a period of three months. The relief package includes three key components: daily meals\/food essentials, sanitary kits as well as a direct transfer component for essential non-food supplies. It will touch lives in states where the impact of the pandemic has been severe combined with natural calamities that followed i.e. West Bengal, Jharkhand, Odisha, and Bihar. <\/p>\n\n\n\n
Commenting on this initiative, Ms. Vaishali Banerjee, Managing Director, PGI India, said, \u201cAt PGI, our desire is to give back to the community and be a glimmer of hope for the very people who hold our ecosystem together – the migrant workers. We are honoured to be associated with Oxfam India to launch this initiative. It was in fact this cause and purpose that was at the heart of us calling it the Season of Hope. This pandemic has taught us to be grateful and has brought about a renewed sense of appreciation. Through this initiative, we aim to spread that sense of thankfulness, going back to the values & emotions that spark a sense of optimism.\u201d<\/em> <\/p>\n\n\n\n \u201cWe welcome this partnership with PGI India, and together, we want to positively impact the community and help them dream of a better tomorrow,\u201d Amitabh Behar, Oxfam India CEO, said. <\/em><\/p>\n\n\n\n Platinum Season of Hope also extends into a retail activation carried out in partnership with all of PGI India\u2019s retail partners across 1,200 stores. <\/p>\n\n\n\n Successive phases of unlock with the convergence of the festive and the wedding season in Q4 has meant that the trade and consumer sentiment towards platinum remains positive. Hence, Season of Hope will act as a catalyst building on this positive sentiment. It will straddle all 3 platinum jewellery categories, Platinum Days of Love \u2013 the couple band offering, Men of Platinum – the offering for men and Evara \u2013 placed in the women\u2019s segment. Season of Hope is a consumer and trade marketing programme with a focus on digital and social platforms and will also see an active participation in e-commerce.<\/p>\n","protected":false},"excerpt":{"rendered":" The Covid-19 situation has been particularly harsh on certain marginalised sections of our community such as the migrant workers. Taking a step towards helping the migrant workers, Platinum Guild India has joined hands with Oxfam India, launching the \u201cPlatinum Season of Hope\u201d initiative. This initiative will impact 4,500 families, approximately 22,500 individuals over a period of…<\/p>\n","protected":false},"author":1,"featured_media":5478,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,100,101],"tags":[],"thb-sponsors":[],"class_list":["post-5477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin","category-in-focus","category-platinum"],"acf":[],"yoast_head":"\n