{"id":5769,"date":"2020-08-11T13:44:47","date_gmt":"2020-08-11T08:14:47","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=5769"},"modified":"2021-04-01T13:23:29","modified_gmt":"2021-04-01T07:53:29","slug":"de-beers-shares-insights-for-diamond-jewellery-retailers-ahead-of-2020-holiday-season","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/de-beers-shares-insights-for-diamond-jewellery-retailers-ahead-of-2020-holiday-season\/","title":{"rendered":"De Beers Shares Insights For Diamond Jewellery Retailers Ahead Of 2020 Holiday Season"},"content":{"rendered":"\n<p>The CEO of De Beers Group, Bruce Cleaver, shared key insights for the diamond trade in advance of the upcoming holiday gifting season and in the context of Covid-19, based on the findings of comprehensive consumer research recently undertaken in the US, China and India, published in the company\u2019s Diamond Insight Global Sentiment Report.<\/p>\n\n\n\n<p>Cleaver shared the insights during his keynote address at the Luxury by JCK virtual forum, highlighting that consumer desire for diamonds remained strong in all three markets and that sentiment was improving as consumers adjusted to the \u2018new normal\u2019.<\/p>\n\n\n\n<p>The research, which surveyed 2,800 men and women aged 20 to 65 with household incomes of at least $75,000 in the US and a similar demographic in China and India, looked at a range of consumer indicators, including how they were feeling in the current environment, gifting intentions for the holiday season and preferences for engaging with brands and retailers over the coming months.<\/p>\n\n\n\n<p>Key findings included:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Intention to purchase diamond jewellery during the upcoming festive season was high across all markets \u2013 in the US, almost 60% of men surveyed said they intend to purchase diamond jewellery for a significant other, while nearly a third of women intend to purchase for themselves. In China and India, over 80% of both men and women were very or quite likely to purchase diamond jewellery for a significant other or for themselves.<\/li><li>Under 35 professionals drove the high levels of intent and expectation to acquire diamond jewellery during the key festive season \u2013 these consumers tend to be of middle affluence and work full-time.<\/li><li>Consumers in all three markets felt that \u2018how special the recipient feels\u2019 was the most important factor in gifting this year (above \u2018how useful\/practical it is\u2019). For those planning to purchase diamond jewellery this holiday, \u2018how beautiful it is\u2019 was another important factor.<\/li><li>Over 80% of those intending to purchase diamond jewellery during the 2020 holiday season had either self-purchased or gifted diamond jewellery in the past two years, highlighting the importance of connecting with past customers.<\/li><li>In every market, consumer interest gravitated towards classic pieces, with simple solitaires the main preference. However, a subset of consumers \u2013 largely those who felt their lives were returning to normal and with higher household incomes \u2013 were more interested in experimenting beyond classic designs, showing a greater interest in diamond jewellery brands.<\/li><li>Chinese consumer sentiment was ahead of other key markets, with 85% feeling settled into a new and familiar routine and 24% feeling fully reconnected to their life and previous routine. In the US and India, confidence lagged China but was improving, with the majority of respondents in these markets believing they were moving towards settling into a new routine.<\/li><li>Only 8% of consumers in the US and 4% in China felt their situation was deteriorating.<\/li><li>The majority of consumers surveyed said they want and expect a dialogue with diamonds this season, even those who remained uncertain about the current situation.<\/li><\/ul>\n\n\n\n<p>Cleaver added: \u201cWhile it clearly demonstrates that consumer desire for diamonds is as strong as it has ever been, holiday communications to consumers should focus on the power of diamonds, as inherently beautiful miracles of nature, to convey emotional meaning, gratitude for loved ones and expressions of self-reward \u2013 all of which bring joy and positivity in a time when it is desperately needed.\u201d<\/p>\n\n\n\n<p>Image credit: \u00a9 De Beers<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The CEO of De Beers Group, Bruce Cleaver, shared key insights for the diamond trade in advance of the upcoming holiday gifting season and in the context of Covid-19, based on the findings of comprehensive consumer research recently undertaken in the US, China and India, published in the company\u2019s Diamond Insight Global Sentiment Report. Cleaver&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,96,100],"tags":[],"thb-sponsors":[],"class_list":["post-5769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin","category-diamonds","category-in-focus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De Beers Shares Insights For Diamond Jewellery Retailers Ahead Of 2020 Holiday Season - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/de-beers-shares-insights-for-diamond-jewellery-retailers-ahead-of-2020-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Beers Shares Insights For Diamond Jewellery Retailers Ahead Of 2020 Holiday Season - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"The CEO of De Beers Group, Bruce Cleaver, shared key insights for the diamond trade in advance of the upcoming holiday gifting season and in the context of Covid-19, based on the findings of comprehensive consumer research recently undertaken in the US, China and India, published in the company\u2019s Diamond Insight Global Sentiment Report. Cleaver&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gjepc.org\/solitaire\/de-beers-shares-insights-for-diamond-jewellery-retailers-ahead-of-2020-holiday-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-11T08:14:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-01T07:53:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2021\/03\/1808642348_de-beers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"325\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\",\"url\":\"https:\/\/gjepc.org\/solitaire\/\",\"name\":\"Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/gjepc.org\/solitaire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/de-beers-shares-insights-for-diamond-jewellery-retailers-ahead-of-2020-holiday-season\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2021\/03\/1808642348_de-beers.jpg\",\"width\":500,\"height\":325,\"caption\":\"Indian jewellery magazine\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/de-beers-shares-insights-for-diamond-jewellery-retailers-ahead-of-2020-holiday-season\/#webpage\",\"url\":\"https:\/\/gjepc.org\/solitaire\/de-beers-shares-insights-for-diamond-jewellery-retailers-ahead-of-2020-holiday-season\/\",\"name\":\"De Beers Shares Insights For Diamond Jewellery Retailers Ahead Of 2020 Holiday Season - Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"isPartOf\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/de-beers-shares-insights-for-diamond-jewellery-retailers-ahead-of-2020-holiday-season\/#primaryimage\"},\"datePublished\":\"2020-08-11T08:14:47+00:00\",\"dateModified\":\"2021-04-01T07:53:29+00:00\",\"author\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gjepc.org\/solitaire\/de-beers-shares-insights-for-diamond-jewellery-retailers-ahead-of-2020-holiday-season\/\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\",\"name\":\"GJEPC\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f6c5b479a8ec14da0f88385e2b6cd51ccb37ac80c31409ecaebe5524700952a2?s=96&d=mm&r=g\",\"caption\":\"GJEPC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/5769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/comments?post=5769"}],"version-history":[{"count":1,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/5769\/revisions"}],"predecessor-version":[{"id":5771,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/5769\/revisions\/5771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media\/5770"}],"wp:attachment":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media?parent=5769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/categories?post=5769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/tags?post=5769"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/thb-sponsors?post=5769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}