{"id":6153,"date":"2018-06-01T17:37:00","date_gmt":"2018-06-01T12:07:00","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=6153"},"modified":"2021-03-24T17:41:04","modified_gmt":"2021-03-24T12:11:04","slug":"forevermarks-new-retail-concept-targets-chinas-millennials","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/forevermarks-new-retail-concept-targets-chinas-millennials\/","title":{"rendered":"Forevermark\u2019s New Retail Concept Targets China\u2019s Millennials"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Forevermark announced the launch of Libert\u2019aimeTM by Forevermark, a new flagship store at HKRI Taikoo Hui in Shanghai on May 22nd 2018. The opening marks the 1,000th Forevermark store in China, and comes as the brand celebrates its 10-year anniversary in the country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Created to celebrate the spirit of a new generation of women who are strong, unique and authentic, Libert\u2019aimeTM by Forevermark offers a diamond jewellery range that has been designed with a young, fashion-forward self-purchasing consumer in mind. Pioneering a new retail concept, Libert\u2019aimeTM by Forevermark is designed to appeal to the 420 million millennials in China through an omni-channel model that offers a contemporary, highly interactive and engaging consumer experience designed to appeal to millennial preferences. The omni-channel experience combines the Libert\u2019aimeTM by Forevermark flagship store, online platforms and the launch of a WeChat store on China\u2019s leading social media platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The physical store includes a number of innovative digital experiences, including a 3D diamond wall and a \u2018Magic Mirror\u2019 where consumers can instantly share their favourite pieces with friends and family. In addition, it includes a \u2018Diamond Bar\u2019 where daily diamond jewellery can be found and a \u2018Spectacular Diamonds\u2019 area containing fancy-cut and multi-diamond pieces. Stephen Lussier, CEO, Forevermark, said, \u201cWe are delighted to be launching an exciting new retail concept in China, Libert\u2019aimeTM by Forevermark, which brings together an innovative in-store offering with online and social channels to provide customers with a highly engaging and personalised buying experience. We recognise that our consumer continues to evolve and, with Libert\u2019aimeTM by Forevermark, we are thrilled to be offering a diamond jewellery range that has been designed with a younger, more fashion-forward consumer in mind, who might just be starting their diamond journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cForevermark will still continue to focus on its classic bridal and non-bridal collections with our valued Forevermark retail partners, while Libert\u2019aimeTM by Forevermark will concentrate on providing a complementary offer to excite millennials.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Libert\u2019aimeTM by Forevermark will also include a new collection called Le Light designed by Timmy Xu Weizhou, a rising star in China\u2019s acting and music scene.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forevermark announced the launch of Libert\u2019aimeTM by Forevermark, a new flagship store at HKRI Taikoo Hui in Shanghai on May 22nd 2018. The opening marks the 1,000th Forevermark store in China, and comes as the brand celebrates its 10-year anniversary in the country. Created to celebrate the spirit of a new generation of women who&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-6153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forevermark\u2019s New Retail Concept Targets China\u2019s Millennials - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/forevermarks-new-retail-concept-targets-chinas-millennials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forevermark\u2019s New Retail Concept Targets China\u2019s Millennials - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Forevermark announced the launch of Libert\u2019aimeTM by Forevermark, a new flagship store at HKRI Taikoo Hui in Shanghai on May 22nd 2018. 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