Forevermark announced the launch of Libert\u2019aimeTM by Forevermark, a new flagship store at HKRI Taikoo Hui in Shanghai on May 22nd 2018. The opening marks the 1,000th Forevermark store in China, and comes as the brand celebrates its 10-year anniversary in the country.<\/p>\n\n\n\n
Created to celebrate the spirit of a new generation of women who are strong, unique and authentic, Libert\u2019aimeTM by Forevermark offers a diamond jewellery range that has been designed with a young, fashion-forward self-purchasing consumer in mind. Pioneering a new retail concept, Libert\u2019aimeTM by Forevermark is designed to appeal to the 420 million millennials in China through an omni-channel model that offers a contemporary, highly interactive and engaging consumer experience designed to appeal to millennial preferences. The omni-channel experience combines the Libert\u2019aimeTM by Forevermark flagship store, online platforms and the launch of a WeChat store on China\u2019s leading social media platform.<\/p>\n\n\n\n
The physical store includes a number of innovative digital experiences, including a 3D diamond wall and a \u2018Magic Mirror\u2019 where consumers can instantly share their favourite pieces with friends and family. In addition, it includes a \u2018Diamond Bar\u2019 where daily diamond jewellery can be found and a \u2018Spectacular Diamonds\u2019 area containing fancy-cut and multi-diamond pieces. Stephen Lussier, CEO, Forevermark, said, \u201cWe are delighted to be launching an exciting new retail concept in China, Libert\u2019aimeTM by Forevermark, which brings together an innovative in-store offering with online and social channels to provide customers with a highly engaging and personalised buying experience. We recognise that our consumer continues to evolve and, with Libert\u2019aimeTM by Forevermark, we are thrilled to be offering a diamond jewellery range that has been designed with a younger, more fashion-forward consumer in mind, who might just be starting their diamond journey.<\/p>\n\n\n\n
\u201cForevermark will still continue to focus on its classic bridal and non-bridal collections with our valued Forevermark retail partners, while Libert\u2019aimeTM by Forevermark will concentrate on providing a complementary offer to excite millennials.\u201d<\/p>\n\n\n\n
Libert\u2019aimeTM by Forevermark will also include a new collection called Le Light designed by Timmy Xu Weizhou, a rising star in China\u2019s acting and music scene.<\/p>\n","protected":false},"excerpt":{"rendered":"
Forevermark announced the launch of Libert\u2019aimeTM by Forevermark, a new flagship store at HKRI Taikoo Hui in Shanghai on May 22nd 2018. The opening marks the 1,000th Forevermark store in China, and comes as the brand celebrates its 10-year anniversary in the country. Created to celebrate the spirit of a new generation of women who…<\/p>\n","protected":false},"author":1,"featured_media":6158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-6153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n