The adoption of digital sales channels among micro and small enterprises in the gem and jewellery industry, has increased significantly since the Covid-19 pandemic struck, according to a survey by ratings agency Crisil.<\/p>\n\n\n\n
The proportion of gems and jewellery manufacturers \u2013 largely non-precious, stone-studded jewellery, imitation jewellery, and luxury fashion jewellery \u2013 embracing online selling platforms has more than quadrupled to 55% in November from 13% before the pandemic, with micro enterprises showing the biggest jump (41%, up from 13%).<\/p>\n\n\n\n
The survey, conducted in November, was aimed at gauging changes in the level of usage of digital channels \u2013 including online aggregators, social media platforms and owned websites \u2013 by such entities after the pandemic.<\/p>\n\n\n\n
About 60% of the respondents adopting digital selling said it helped them weather the pandemic-induced stress, while the rest said it boosted sales. These respondents were also more positive about their near-term business situation compared with those that didn\u2019t take the digital route.<\/p>\n\n\n\n
The survey covered 566 micro and small enterprises with annual turnover below Rs.25 crore. A good 45% of these were micro enterprises, or those with revenue less than Rs.5 crore. The remaining were small enterprises with revenue in the Rs.5-25 crore range.<\/p>\n","protected":false},"excerpt":{"rendered":"
The adoption of digital sales channels among micro and small enterprises in the gem and jewellery industry, has increased significantly since the Covid-19 pandemic struck, according to a survey by ratings agency Crisil. The proportion of gems and jewellery manufacturers \u2013 largely non-precious, stone-studded jewellery, imitation jewellery, and luxury fashion jewellery \u2013 embracing online selling…<\/p>\n","protected":false},"author":1,"featured_media":6225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,83,114],"tags":[],"thb-sponsors":[],"class_list":["post-6224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-innovation","category-bulletin","category-marketing"],"acf":[],"yoast_head":"\n