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<\/a><\/figure><\/div>\n\n\n\nThe category of lab-grown diamonds is revolutionising the diamond industry. These stones are, by nature, conflict-free and grown above ground, with clean technology, that works to lessen environmental impact. They also offer value to the consumer, beyond price. For the same price, a lab-grown diamond can be larger or better quality than a mined diamond.<\/p>\n\n\n\n
Lab-grown diamonds follow the same grading standards as mined diamonds and are evaluated based on cut, colour, carat and clarity. Richline\u2019s core position is that consumers now have a fifth \u201cc\u201d to consider when purchasing a diamond \u2013 Choice.<\/p>\n\n\n\n
\u201cWhat is most interesting and exciting about this category is that it is filling several needs for consumers and aligning with their values. In many cases it offers a higher quality stone for the same money, which is important as expendable incomes are down, people are choosing to spend their money in different ways, and expectations for value are high. This also appeals to a \u2018conscious consumer\u2019 who is seeking purchases that ethically align with their beliefs,\u201d said Lindsey Scarlata Woodruff, vice president of marketing at Richline Group.<\/p>\n\n\n\n
\u201cBy choosing a lab-grown diamond, future bridal and fashion customers now have a new, conscious choice, and can get a larger or higher quality stone for the same price. And with the most popular season for proposals \u2013 and shopping \u2013 just around the corner, this partnership is destined to shine,\u201d stated Michael Milgrom, senior vice president – product, at Richline Jewelry.<\/p>\n\n\n\n
Grown With Love features a curated collection of both bridal and fashion styling. \u201cWe believe that lab-grown diamonds are appropriate for every important occasion, and can celebrate both bridal and non-bridal events, even selfpurchase,\u201d said Lindsey Scarlata Woodruff, vice president of marketing for Richline Group. All diamonds in the Grown With Love collection are certified by the International Gemological Institute, which uses a scientific system to evaluate a diamond\u2019s cut and then issues a certificate documenting the characteristics of the stone. The fine jewellery professionals at Richline\u2019s partner retailers including JCPenney and Macy\u2019s will receive dedicated training on the integrity, grading and analysis of these precious lab-grown stones. Consumers will find Grown With Love Educational collateral both in store and online to help them become informed of their new choice. Ramona Genao-Archibald, executive vice president of sales and merchandising for Richline Jewelry added, \u201cWe are not making the decision for the consumer, we are providing information so that they can make the choice that is best for them.\u201d<\/p>\n\n\n\n
Mark Hanna, Richline Group chief marketing officer, stated, \u201cRichline is proud to be presenting an educated choice. We truly, continually believe in the rarity and romance of mined diamonds. However, the consumer now has an option to judge value and social responsibility as a personal choice.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Richline Group, a wholly owned subsidiary of Berkshire Hathaway, announced that it is partnering with both JCPenney and Macy\u2019s to introduce Grown With Love, LabGrown Diamonds this Holiday Season. The category of lab-grown diamonds is revolutionising the diamond industry. These stones are, by nature, conflict-free and grown above ground, with clean technology, that works to…<\/p>\n","protected":false},"author":1,"featured_media":7420,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-7418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n
Richline Group To Unveil Lab Grown Diamonds\u2122 During Holiday Season - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/richline-group-to-unveil-lab-grown-diamonds-during-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Richline Group To Unveil Lab Grown Diamonds\u2122 During Holiday Season - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Richline Group, a wholly owned subsidiary of Berkshire Hathaway, announced that it is partnering with both JCPenney and Macy\u2019s to introduce Grown With Love, LabGrown Diamonds this Holiday Season. 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