Borsheims, one of America\u2019s largest independent jewellery stores and a member of the Berkshire Hathaway family, has promoted Adrienne Fay to vice president overseeing the customer purchase journey. In this newly created role, Fay will ensure that customers shopping online, by phone, or in person will have the same excellent experience that is a hallmark of Borsheims since its founding in 1870. <\/p>\n\n\n\n
In her new position, Fay will bring together every part of the store that interacts with customers and unites them in a true omnichannel approach. It is a strategy Borsheims has been focusing on as it moves toward its 150th anniversary, making several changes, including implementing and converting to a new Enterprise Resource Planning (ERP) solution; developing \u2018virtual showroom\u2019 technology to allow the sales team to create personalized selections for retail and business customers; and implementing new eCommerce and Gift Registry platforms that allow for ease of navigation and ordering for customers among others. <\/p>\n\n\n\n
Borsheims\u2019 president & CEO Karen Goracke believes in the importance of serving the customer however they choose to shop. \u201cCustomers value Borsheims\u2019 integrity and quality, and we, in turn, value making shopping a seamless experience for them \u2013 no matter how they come to us,\u201d Goracke said. \u201cWhether it\u2019s an online sale, a live chat that leads to an in-store consultation, or research conducted on borsheims.com for a special purchase\u2014we are designing all our business functions with the customer in mind. Adrienne has the ideal skills to lead us in that direction.\u201d<\/p>\n\n\n\n
Photo: Borsheims vice president Adrienne Fay on the sales floor. \u00a9 Borsheims<\/em><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Borsheims, one of America\u2019s largest independent jewellery stores and a member of the Berkshire Hathaway family, has promoted Adrienne Fay to vice president overseeing the customer purchase journey. In this newly created role, Fay will ensure that customers shopping online, by phone, or in person will have the same excellent experience that is a hallmark…<\/p>\n","protected":false},"author":1,"featured_media":7730,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-7729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n