After two successful editions of \u2018Season of Love\u2019, Platinum Guild International (PGI) commenced its third edition from May 16th to June 17th 2018. Platinum \u2018Season of Love\u2019 is an exclusive in-store festival offering consumers an exclusive platinum experience at key retail stores across India. With a bouquet of extraordinary offers, it is an opportune time for the customers to buy platinum jewellery and win exciting rewards.<\/p>\n\n\n\n
The third edition of Platinum \u2018Season of Love\u2019 will be bigger and better than before as it brings with it a chance to win Platinum Evara jewellery worth I3 lakh, a romantic holiday worth I50,000, and a 5-star dinner experience worth I5,000. The winner of the grand prize will be presented with exquisite Platinum Evara jewellery that is inspired by \u2018Modern Feminine\u2019 \u2013 an international trend that explores fluidity through interlinks \u2013 specifically, interlinking various classic motifs to create an elegant and a contemporary collection which complements the sartorial choice of today\u2019s younger generation.<\/p>\n\n\n\n
Any consumer who purchases platinum jewellery will be eligible to participate in this festival by simply filling a contest form and sharing the story of their platinum purchase.<\/p>\n\n\n\n
Rare, distinctive and understated platinum jewellery is becoming the preferred choice of the young in India. PGI\u2019s strategy of emotionally branded propositions has led the precious metal to become the ultimate expression of love and commitment among the young in the country. From Platinum Love Bands to Platinum Evara, the minimalistic and classy designs of each collection are crafted for the millennial consumers who seek and follow international trends.<\/p>\n\n\n\n
PGI\u2019s \u201cSeason of Love\u201d has grown to become an immensely popular programme with PGI\u2019s retail partners.<\/p>\n\n\n\n
Last year the initiative saw retailers witnessing an increase in the number of footfalls with sales growth accelerating to 52% from 27%. There was also an increase in the number of participating stores, which went up almost three times from 200 to 650. In addition to this the number of cities also scaled up from 15 to 69.<\/p>\n\n\n\n
The current edition will witness around 1,000-plus retail doors across the country promoting \u2018Season of Love\u2019 and will also see the introduction of an online partner \u2018Jewelove\u2019 for the first time. \u201cSeason of Love\u201d gives an opportunity to the retailers to bring in a new set of customers and present them with an extraordinary consumer experience.<\/p>\n\n\n\n
\u201cWe are proud to be associated with PGI for the \u2018Season of Love\u2019 as we both share a mutual passion for platinum jewellery. In a very short span of time, this initiative has gained momentum in the offline market and we hope to replicate the same in the online space. This is the first time PGI has chosen an exclusive online partner to promote one of their biggest in-store programmes and we are certain that we will stand true to their and the customers\u2019 expectations,\u201d said Sambhav Karnawat, founder & CEO, Jewelove.<\/p>\n\n\n\n
\u201cWe are excited to partner with PGI for \u2018Season of Love\u2019 for the third time in a row. The last two editions have been very impactful for us in terms of sales and consumer response. We are anticipating a positive response this year too from our valued consumers considering the increasing popularity of this rare metal amongst the millennials. The exciting rewards offered by PGI this time will appeal to our existing customers as well as help us connect with a new set of customers,\u201d said N. Anandha Ramanujam, director, NAC Jewellers.<\/p>\n","protected":false},"excerpt":{"rendered":"
After two successful editions of \u2018Season of Love\u2019, Platinum Guild International (PGI) commenced its third edition from May 16th to June 17th 2018. Platinum \u2018Season of Love\u2019 is an exclusive in-store festival offering consumers an exclusive platinum experience at key retail stores across India. With a bouquet of extraordinary offers, it is an opportune time…<\/p>\n","protected":false},"author":1,"featured_media":5080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,101],"tags":[],"thb-sponsors":[],"class_list":["post-7779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-focus","category-platinum"],"acf":[],"yoast_head":"\n