Jewellery retailers in the United States described strong silver jewellery sales last year, with 59% reporting increased sales in 2017, according to a survey commissioned by the Silver Institute, a non-profit international industry association headquartered in Washington, D.C. The results also showed that silver jewellery continues to be a leading merchandise category for retailers, especially in driving sales when compared to other precious metals.<\/p>\n\n\n\n
The survey reported that the average store growth for silver jewellery sales was 17%. Retailers said their silver jewellery sales, as a percentage of their overall jewellery sales, were on average 36% of their unit volume and 29% of their dollar volume. Around 57% said silver experienced the best inventory turnover rate in 2017; 19% said diamond; bridal and gold each accounted for 12%.<\/p>\n\n\n\n
The best maintained margins during the holiday season were: silver jewellery 51%, bridal jewellery 18%, diamond jewellery 15%, gold jewellery 13%, and platinum jewellery 3%.<\/p>\n\n\n\n
The age group buying the most silver jewellery is 20-40, according to 47% of the retailers. The 41-50 age group was second. Retailers said the best-selling opportunity with silver is female self-purchase. And 93% of retailers say they are optimistic that silver jewellery sales will continue to grow.<\/p>\n\n\n\n
The survey, conducted by Instore magazine, was fielded in January and February this year to a total of 25,000 e-subscribers, of which 97% are independent retailers. This was the ninth consecutive year that the Silver Institute has commissioned such a survey.<\/p>\n\n\n\n
Silver Institute\u2019s Silver Promotion Service director Michael Barlerin commented, \u201cAmong other positive factors leading to these results, there is a growing awareness within the industry that silver jewellery is the ultimate female selfpurchase product and retailers are increasingly promoting it accordingly.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Jewellery retailers in the United States described strong silver jewellery sales last year, with 59% reporting increased sales in 2017, according to a survey commissioned by the Silver Institute, a non-profit international industry association headquartered in Washington, D.C. The results also showed that silver jewellery continues to be a leading merchandise category for retailers, especially…<\/p>\n","protected":false},"author":1,"featured_media":7875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,82],"tags":[],"thb-sponsors":[],"class_list":["post-7873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-focus","category-silver"],"acf":[],"yoast_head":"\n