{"id":8772,"date":"2021-05-20T19:09:00","date_gmt":"2021-05-20T13:39:00","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=8772"},"modified":"2021-06-23T17:27:29","modified_gmt":"2021-06-23T11:57:29","slug":"chow-tai-fook-ndcs-joint-diamond-promotions-target-young-chinese-consumers","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/chow-tai-fook-ndcs-joint-diamond-promotions-target-young-chinese-consumers\/","title":{"rendered":"Chow Tai Fook & NDC\u2019s Joint Diamond Promotions Target Young Chinese Consumers"},"content":{"rendered":"\n

The NDC teamed up with Chow Tai Fook to advocate the \u2018Natural Diamond Dream\u2019.<\/em><\/p>\n\n\n\n

The Natural Diamond Council (NDC) entered into an exclusive strategic partnership with Chow Tai Fook Jewellery Group to advocate the \u201cNatural Diamond Dream\u201d to Chinese consumers. The campaign will target the younger generation through diverse communication channels and accessible digital content, along with professional training resources.<\/p>\n\n\n\n

The partnership aims to convey the value and beauty of timeless natural diamonds to Chinese consumers and enhance their confidence and desire for ethically sourced natural diamonds.<\/p>\n\n\n\n

As the first and exclusive strategic retail partner of the NDC in China, Chow Tai Fook will fully support the natural diamond-related promotional and educational campaigns.<\/p>\n\n\n\n

\u201cOne of our key priorities this year is to work closely with natural diamond retailers to protect and convey the authentic and unique beauty of ethical natural diamonds together,\u201d said David Kellie, CEO of the NDC.<\/p>\n\n\n\n

\u201cBy joining hands with Chow Tai Fook in the China market, we hope to ignite the \u2018Natural Diamonds Dream\u2019 among young consumers. Going forward we will extend similar initiatives in other markets, and we will be forming such synergistic partnerships in India and the Middle East as well.\u201d<\/p>\n\n\n\n

Chan Sai-Cheong, Managing Director (Mainland China) of Chow Tai Fook Jewellery Group, said, <\/strong>\u201cI am confident that this partnership will solidify the values of and forge consumers\u2019 desire for natural diamonds. It will also help young consumers nurture an emotional connection with and recognise the symbolism of natural diamonds, making them their preferred choice for jewellery.\u201d<\/p>\n\n\n\n

\u201cThis strategic partnership with the Chow Tai Fook Jewellery Group is a landmark in our industry. I am looking forward to forming a similar association with leading jewellers in India and the Middle East, as we work together to grow the natural diamond dream for the modern Indian consumer,\u201d added Richa Singh, NDC\u2019s Managing Director for India & Middle East.<\/p>\n","protected":false},"excerpt":{"rendered":"

The NDC teamed up with Chow Tai Fook to advocate the \u2018Natural Diamond Dream\u2019. The Natural Diamond Council (NDC) entered into an exclusive strategic partnership with Chow Tai Fook Jewellery Group to advocate the \u201cNatural Diamond Dream\u201d to Chinese consumers. The campaign will target the younger generation through diverse communication channels and accessible digital content,…<\/p>\n","protected":false},"author":1,"featured_media":8773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,83,114],"tags":[],"thb-sponsors":[],"class_list":["post-8772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-innovation","category-bulletin","category-marketing"],"acf":[],"yoast_head":"\nChow Tai Fook & NDC\u2019s Joint Diamond Promotions Target Young Chinese Consumers - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/chow-tai-fook-ndcs-joint-diamond-promotions-target-young-chinese-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chow Tai Fook & NDC\u2019s Joint Diamond Promotions Target Young Chinese Consumers - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"The NDC teamed up with Chow Tai Fook to advocate the \u2018Natural Diamond Dream\u2019. The Natural Diamond Council (NDC) entered into an exclusive strategic partnership with Chow Tai Fook Jewellery Group to advocate the \u201cNatural Diamond Dream\u201d to Chinese consumers. 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