{"id":8929,"date":"2021-05-31T13:00:32","date_gmt":"2021-05-31T07:30:32","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=8929"},"modified":"2021-05-31T13:35:50","modified_gmt":"2021-05-31T08:05:50","slug":"aesthetic-contemplations-by-sarah-al-hassan","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/aesthetic-contemplations-by-sarah-al-hassan\/","title":{"rendered":"Aesthetic Contemplations By Sarah Al-Hassan"},"content":{"rendered":"\n

London-based Sarah Al-Hassan\u2019s design reflects her idea of minimalism: uncluttered, refined geometrical lines.<\/h4>\n\n\n\n

Pakistani-Arab designer Sarah Al-Hassan was raised in London, a melting pot of fashion, art, creativity and diversity. At London\u2019s Regents University, Sarah studied Public Relations \u2013 she was convinced that was her calling until she landed the opportunity to work alongside some of the world\u2019s most skilled artisans at Graff Diamonds. \u201cThis fuelled my desire to step out of my comfort zone and pursue jewellery design. I had no formal training and learnt as I went along the way. Luckily, I also had an incredible mentor, who has been in the high jewellery industry for over 25 years,\u201d she says.<\/p>\n\n\n\n

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The Antoinette gold hoops gold feature pearls and diamonds. By Sarah Noor<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Lulu Rainbow Hoops set with multicoloured sapphires, pearls and diamonds. By Sarah Noor<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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The gold ear cuff is lined set with diamonds. By Sarah Noor<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Daisy linear earrings in 14-karat gold, set with pearls and diamonds. By Sarah Noor<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n

Her brand Sarah Noor, launched in 2014, mirrors her idea of minimalism: uncluttered, refined geometrical lines, while referencing the works of American artist Frank Stella. \u201cHis organic forms have inspired a lot of the hoops in my collections; and the use of simple geometric shapes and lines are elements that I enjoy incorporating and layering within my designs,\u201d she remarks.<\/p>\n\n\n\n

Her multicultural background, and love for nature, art, architecture and travels have significantly inspired her design aesthetics.<\/p>\n\n\n\n

\u201cI love to visit the galleries and museums in the city,\u201d says Sarah, who has been particularly fond of jewellery since her childhood. \u201cMy mother has been collecting jewellery for as long as I can remember. She would have pieces made for special occasions too; sketching design ideas and seeing it come to life fascinated me,\u201d she recalls.<\/p>\n\n\n\n

A visit to the pearling site and museum in Muharraq \u2013 a port city in the Kingdom of Bahrain \u2013 designed by Swiss architect Valerio Olgiati stirred up Sarah\u2019s imagination and sparked a love of pearls. \u201cThe open-air museum documents the cultural legacy of pearl diving. I also toured the \u20185,000 Years Of Pearls From Bahrain\u2019 exhibition, which had on display some of the one-of-a-kind pieces created by Jacques Cartier.\u201d<\/p>\n\n\n\n

So, she adorned the Lulu hoops, from her Perle line, envisioned as an homage to her Pakistani and Arab heritages with pearls. \u201cLulu means pearl in Arabic, and pearl diving is an ancient tradition in the GCC region.\u201d<\/p>\n\n\n\n

Her creations in 14-karat gold, sprinkled with pearls and diamonds, are manufactured in a small family-run Italian atelier in the city. For the bespoke pieces, she sometimes buys raw diamonds from her supplier and has them cut at a lapidary in India. \u201cSourcing ethical diamonds is extremely important to me. All our stones are audited extensively and we work with reputed suppliers who source our raw diamonds and have them cut to our specification for the design,\u201d adds Sarah.<\/p>\n\n\n\n

How do you meld your Pakistani and Arab roots into the designs?<\/strong><\/strong><\/p>\n\n\n\n

I meld my Pakistani roots into my designs by incorporating colour; Pakistani culture is bright and vibrant, and I use multicoloured sapphires in my works to mirror it. I was inspired to create the Perle collection as a tribute to my heritage using coloured gems alongside pearls from the Arabian Gulf. I buy Abyad and Qallabi pearls from local suppliers in Kuwait and Bahrain to support the region. These pearls are milky white and have a beautiful lustre, lending a quiet elegance to the Perle collection.<\/p>\n\n\n\n

You design bespoke pieces too, what\u2019s the newest jewellery you\u2019ve made?<\/strong><\/p>\n\n\n\n

I design a variety of bespoke pieces such as one-of-a-kind statement jewellery and classic staples for engagements and weddings under the line Sarah Noor Atelier. I enjoy working with clients on this intimate, creative process; I am absolutely grateful that they trust me with the bespoke works. One of my favourite pieces that I designed recently is a two-tone diamond Cuban chain, weighing 400 gm. The chain is encrusted with 55-carats of diamonds in a pav\u00e9 setting \u2013 and is a feminine take on a popular men\u2019s jewellery style.<\/p>\n\n\n\n

How have you adapted your business to the new reality and challenges?<\/strong><\/p>\n\n\n\n

The pandemic has affected the entire world in so many ways. I took the opportunity to reset and refocus my energy on myself and the direction I wanted to steer my jewellery business in. With the world slowing down during the lockdown, I began rebranding Sarah Noor. I launched an e-commerce website to engage with clients online \u2013 the pandemic changed the way consumers shop and online sales have surged. So, transitioning from showroom sales to online sales, I have to admit, is one of the best business decisions that I have made.<\/p>\n\n\n\n

Lucid is a capsule fashion line that you launched during the pandemic. How did that come about?<\/strong><\/p>\n\n\n\n

Lucid came about at the height of lockdown \u2026 In the midst of the rebranding, I wanted to launch an accessible collection that was light and fun. The inspiration centres on the elements of light and is inspired by Lucida \u2013 the brightest star in a constellation. I wanted to bring the element of light into a tangible object during a dark time. We used a clear resin to emit luminosity along with colourful iridescent CZ gemstones that mimic a shining star when touched by light. I plan on adding new pieces to the fashion jewellery collection each season.<\/p>\n","protected":false},"excerpt":{"rendered":"

London-based Sarah Al-Hassan\u2019s design reflects her idea of minimalism: uncluttered, refined geometrical lines. Pakistani-Arab designer Sarah Al-Hassan was raised in London, a melting pot of fashion, art, creativity and diversity. At London\u2019s Regents University, Sarah studied Public Relations \u2013 she was convinced that was her calling until she landed the opportunity to work alongside some…<\/p>\n","protected":false},"author":8,"featured_media":8933,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,104],"tags":[],"thb-sponsors":[],"class_list":["post-8929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-features"],"acf":[],"yoast_head":"\nAesthetic Contemplations By Sarah Al-Hassan - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/aesthetic-contemplations-by-sarah-al-hassan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aesthetic Contemplations By Sarah Al-Hassan - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"London-based Sarah Al-Hassan\u2019s design reflects her idea of minimalism: uncluttered, refined geometrical lines. 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