Dear Participants,

Greetings from GJEPC!

Over the years, Brilliant Bharat, the thematic initiative of IIJS Bharat shows, has celebrated India's rich cultural heritage through themes such as Textiles, Scripts, Dance, Architecture, Art Forms, Festivals and Music of India. Continuing this journey, we are proud to introduce “हस्तकला | Handicrafts of India” as the 8th theme of Brilliant Bharat at IIJS Bharat – Signature 2027.

A distinguished jury will select the three best jewellery creations. The winning and shortlisted pieces will be showcased at the Brilliant Bharat Gallery at both JWCC and BEC, providing an opportunity to present your brand's creativity to industry leaders, buyers, collectors and media. Selected creations will also receive visibility through IIJS Bharat's social media platforms and Show Daily.

Let your creativity tell India's story and give your brand the recognition it deserves!

We invite exhibitors to draw inspiration from these traditional art forms and translate India’s living craft traditions into one finished jewellery piece that is original, wearable, and beautifully made.

Craft Direction	Jewellery Reference
Blue Pottery 📍 Jaipur, Rajasthan Handicraft style: Traditional Glazed Pottery Originated: 14th Century Translate the blue-and-white floral vocabulary of Blue Pottery into ornate enamel work, framed by gold accents, a domed jhumka form, and pearl drops.	Blue Pottery becomes a jewel-toned jhumka
Channapatna Toys 📍 Town of Channapatna, Karnataka Handicraft style: Traditional, eco-friendly wooden lacquerware Originated: 18th Century Use the playful geometry and vibrant red, yellow, and green palette of Channapatna Toys to create a joyful jhumka or statement necklace.	Channapatna Toys bring colour and movement
Bidriware 📍 Town of Bidar, Karnataka Handicraft style: Traditional metal handicraft Originated: 14th Century C.E. Turn Bidriware’s black-and-silver floral geometry into a refined bangle story, pairing dark enamel depth with bright metal inlay and a beaded edge.	Bidriware makes contrast the signature
Dhokra 📍 West Bengal Handicraft style: Ancient non-ferrous metal casting Originated: Over 4,000 years ago Draw from Dhokra’s expressive sun faces, spiral lines, bead clusters, and figurative language for an unmistakable cuff or open bracelet.	Dhokra turns folk form into sculptural gold
Cheriyal 📍 Siddipet district, Telangana Handicraft style: Traditional folk art Originated: Around the 17th Century Adapt Cheriyal’s bold faces, expressive eyes, turbans, lotus flowers, and saturated colours into character-led earrings or a narrative bracelet.	Cheriyal brings painted storytelling to adornment
Charma Karya 📍 Kutch, Gujarat Handicraft style: Leather handicraft style Originated: Around 3000 BCE Traditional leather craft known for blending leatherwork with vivid embroidery and punch work.	Charma Karya transforms leather artistry into vibrant jewellery
Kavad 📍 Chittorgarh, Rajasthan Handicraft style: Traditional storytelling device Originated: 400 to 500 years ago Build a narrative necklace from Kavad’s panelled storytelling language: enameled scenes, lotus motifs, traditional figures, gemstones, pearls, and intricate goldwork.	Kavad turns jewellery into a story that unfolds

Your craft. Your interpretation. Your piece.

Choose one of the craft directions – or interpret another Indian handicraft tradition – and create one finished jewellery piece for the competition.

• Open exclusively to IIJS Bharat – Signature 2027 exhibitors.
• Categories include rings, necklaces, earrings, wristwear, brooches, pendants, and other body accessories.
• Submit one complete, finished piece – sketches, CAD renders, and prototypes are not eligible.
• Include a note of up to 50 words – describe the inspiration, company details, and stall number.
• Deadline to express interest: 10^th December 2026, by 6:00 PM.
• Submission of finished jewellery pieces for judging: 15^th December 2026, at 10:00 AM sharp.
• All jewellery must be collected back by your company representative on the same day at 3:00 PM.

Participate Now

To participate in the Jewellery Crafts Design Competition, kindly scan the QR code or click on the link below to submit your response.

Form Link: https://forms.gle/xAcFWWnfBW6kfyj8A

Be part of a celebration where India’s handicrafts become contemporary jewellery.