ALMOST THREE DECADES AGO TWO BROTHERS DECIDED TO TAKE THE PLUNGE AND STARTED A BUSINESS IN DIAMONDS THE DUO GOUTHAM AND MAHAVEER BOTHRA ARE THE FOUNDERS OF WHITE FIRE DIAMONDS WHICH IS BASED IN CHENNAI WITH A GREAT LEGACY AND STRONG ETHICS TODAY WHITEFIRE HAS MADE AN IRREPLACEABLE MARK FOR ITSELF WITHIN THE JEWELLERY INDUSTRY THE COMPANY IS PRIMARILY INVOLVED IN THE MANUFACTURING AND WHOLESALE OF DIAMONDS AND DIAMOND JEWELLERY AND ALSO HAS AN ESTABLISHED EXPORT UNIT AND SEVERAL FACTORIES WE SPECIALIZE IN DIAMOND STUDDED JEWELLERY WHICH IS BEAUTIFULLY HANDCRAFTED BY SKILLED ARTISANS WHO PUT IN COUNTLESS HOURS TO CHURN OUT MAGICAL DESIGNS WHILE THE FOUNDRES ARE THE HEART AND SOUL OF THE BUSINESS THE NEXT GEN SPEARHEADED BY KARAN BOTHRA IS ALREADY ADDING THEIR TOUCH TO THE BUSINESS AS A BRAND WE HAVE ALWAYS FOCUSED ON EMPOWERING OUR CLIENTS WITH THE REQUISITE KNOWLEDGE REQIUIRED IN PURCHASING DIAMONDS EFFECTIELY AND THIS PROFILE IS A SMALL STEP IN THAT DIRECTION