Renowned British designer Stephen Webster has come together with Atelier Swarovski to present a collection featuring recycled gold and lab-grown diamonds.

“A diamond is a diamond is a diamond,” Nadja Swarovski has been quoted by the media as saying at the launch of  the new collection.

Atelier Swarovski, as the name suggests, is Swarovski’s high-end label. It offers collections created in conjunction with leading designers – covering a range of design sensibilities within its ambit.

On its 10th anniversary, which it celebrated last year, Atelier Swarovski marked the milestone by launching into the world of fine jewellery – thus, some say, raising its red-carpet profile.

The scion of the Swarovski family, Nadja, has stepped forward to stand firmly behind lab-grown diamonds, at a time when traditional jewellers are not quite sold on the idea.

Believing that lab-grown diamonds are “aligned with Swarovski’s broader company ethos”, she is quoted to have said: “For us to enter the arena of fine jewellery by really putting sustainability at the forefront of the vision is so important.”

Webster, who continues to work with natural diamonds was attracted to the project as he is said to have perceived it as a fast catching up, new trend, catering to a fresh consumer segment.

Webster is quoted in one media report as saying: “Something involving technology never stops. We are going to see a product that is going to move at a pace that I find very exciting.”

The collection includes double finger rings, stud earrings and charm necklaces.  Prices range from £ 1,290 to £ 7,490.