Design Workshop

Workshop: 'Stories and Storytelling: Creating & Merchandising in Digital Era'

Leading international jewellery trend forecaster Paola De Luca of The Futurist and other experts conducted a Design Workshop, hosted by GJEPC at the BDB premises on Oct 10-11, 2019, as part of her ongoing work with Indian jewellery designers.

The workshop entitled 'Stories and Storytelling: Creating & Merchandising in Digital Era', was a continuation of a process that includes Design Inspirations, the Trend Book Aatman 2020 and other similar workshops held earlier.

While Paola was the lead trainer at the workshop, two other sessions was conducted by expert speakers. In the first, Kaabia Grewal, Co-founder, Outhouse Jewellery discussed "Brand Journey and Merchandising" with the participants and in the second, Krsnaa Mehta, Co-Founder, India Circus (Godrej Group), made a presentation on "Visual Identity".

The workshop was open for both industry members as well as students.