Aatman Jewellery Trend Book 2020

AATMAN Inspirations 2020 is a comprehensive trend guide that informs the trade about changes in consumer buying patterns; for connecting the old and new generations with the millennial mindset. The book has been edited by jewellery analyst Paola De Luca, head of The Futurist, a luxury market intelligence agency, and her team of international luxury industry analysts.

AATMAN Inspirations provides a blueprint for key design trends raising topical issues related to the gem and jewellery industry. The book encompasses stimuli for new business perspectives, innovative vision, and celebrating jewellery culture that is centuries old.

The content of this publication includes relevant topics such as: Brand Identity, Storytelling, Curating and Merchandising, the Power of Heritage, Technological Innovation and Craftsmanship.

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