Chow Tai Fook Jewellery Group Limited signed an agreement yesterday with leading luxury travel retailer DFS Group to open the first branded Chow Tai Fook boutique in Hawaii.

Chow Tai Fook already has more than 2,300 POS worldwide and the new boutique will introduce Chow Tai Fook jewellery to the Hawaii market from this May.

“The new Chow Tai Fook boutique is situated at T Galleria by DFS, Hawaii, located on Royal Hawaiian Avenue in the heart of Honolulu, the capital and largest city of Hawaii, and close to the iconic Waikiki Beach and its luxurious resorts,” Chow Tai Fook announced. 

Spread over approximately 970 square feet, the boutique promises to offer “a wide spectrum of jewellery products including gem-set jewellery, fixed-price gold products and platinum & karat gold jewellery, in tandem with exclusive collections such as Oriental Blessings and Jardin Magique”. The leading jewellery retailer’s Hearts On Fire branded diamond and wedding jewellery will also be available in-store, including its premium design-oriented exclusive collections such as Flight of Radiance and Rhythm of Snow.

Chow Tai Fook Managing Director, Kent Wong, remarked, "The signing ceremony marks a key milestone in the partnership between Chow Tai Fook and DFS. We are excited to bring the first-ever Chow Tai Fook branded store to Hawaii, supported by DFS' extensive retail expertise, in order to capture the growth potential of leisure spending in the Hawaii market."

Philippe Schaus, CEO of DFS Group said, "We are proud to be Chow Tai Fook's partner in bringing their exquisite collections to travellers in Hawaii. With over 50 years of experience in Hawaii, we are confident that T Galleria's reputation as the world traveller's preferred destination for luxurious shopping will attract many new customers to Chow Tai Fook."