Switzerland-headquartered The Diamond Pro, a website that aims to help consumers make unbiased, educated decisions when buying a diamond, has launched Ringo, an artificial intelligence-based (AI) tool that will help buyers choose a diamond quality that matches their specific requirements.

In a statement released yesterday, the website said that the patent pending AI technology tool is a first-of-its-kind which will allow buyers to determine if a diamond is clean to the naked eye (has no inclusions or flaws visible to the naked eye) based solely on its picture, and be assured they are making the best purchase based on certification, desired shape, setting style and precious metal type.

Currently, buyers either have to rely on what the sales staff tells them in this regard, or what a website indicates, as the average consumer has no way of determining whether a diamond is eye-clean even by looking at the very high-resolution images and 3600 videos that top online retailers offer.

Diamond Pro said that Ringo, using human-like visual perception, can spot any inclusions, a particle or flaw visible to the naked eye. Further, Ringo is also able to detect whether inclusions will be visible to the naked eye once the diamond is placed in a ring setting of the buyer’s choice. Determining this eye-cleanliness allows for increased savings by showing the consumer lower clarity diamonds that look identical to diamonds with a higher clarity grade.

Ringo can also make expert level diamond recommendations based on budget, shape, setting style and metal type. Once a buyer defines parameters for these, Ringo uses an algorithm based on a set of rules developed by The Diamond Pro experts and an AI engine to present a variety of options ranging from not eye-clean to extremely eye-clean. Additionally, the engine rejects diamonds that aren’t eye-clean. It then presents an evaluation, including a picture of the diamond, cost, eye-cleanliness percentage, color, clarity, and fluorescence classifications.

“Our team of diamond experts trained Ringo by having the tool review photographs of tens of thousands of diamonds,” said Ira Weissman, founder of The Diamond Pro. “Prior to Ringo, consumers would either need to upgrade in clarity to guarantee eye-cleanliness or have an expert choose a lower clarity diamond that is clean to the naked eye. Ringo allows users to choose a lower clarity diamond that is clean without trusting an undereducated salesperson or blindly trusting an online store. It’s a process that eliminates the traditional buy and pray outcome.”

Ringo currently matches desired features with the available diamond inventory from James Allen, a nationally respected online diamond retailer. Additional online retailers will be added over time.

Consumers that have already selected a diamond through James Allen, can simply share the link to their diamond with Ringo and they will receive an evaluation. This is ideal for buyers that want to search for a diamond themselves, but still want to be assure that the diamond meets their criteria.

Ringo is available online at www.diamonds.pro/ringo. In addition to Ringo, the Diamond Pro website offers a wealth of unbiased information to help prospective diamond buyers make the most educated purchasing decisions. The website offers an easy-to-navigate yet comprehensive library of diamond guides and articles that cover everything from selling and updating a diamond ring to how and when to buy a diamond. The Diamond Pro website also provides a ring gallery, a ‘Try it On’ comparison tool along with gift guides, proposal ideas and one-on-one personal help.