De Beers Diamond Jewellers announced yesterday that it had opened its first store in Kuwait; and the third in the Middle East market. The Kuwait store follows on the heels of one in Dubai and another in Bahrain.

Branding itself as “De Beers, The Jeweller of Light” the retailer says it has been “Inspiring women to celebrate their brilliance since 1888”.  The 145 sq mt store has been opened in the prestigious Avenues mall in Kuwait. The store  “embodies a feminine, luminous and elegant expression of the brand’s DNA, featuring the signature etched glass bringing to light the wondrous diamonds and exquisite jewellery”, De Beers Jewellers elaborated in a press release.

 “We are delighted to announce the opening of our new store in Kuwait city at the Avenues mall,” said  François Delage CEO, De Beers Diamond Jewellers. “Bringing De Beers to the Kuwait market is an important milestone in the development of our brand and our local clientele. It is an honour to present the exquisite timeless beauty of our diamond jewellery in such a prestigious location and we look forward to inspiring the discerning Kuwaiti women."

The opening of the store was marked by a glittering event in honour of talented Kuwaiti women and  to showcase  the launch of the new location, the retailer said.

The latest launch extends the footprint of De Beers Diamond Jewellers which has a worldwide presence with stores in key  locations including Old Bond Street in London; Madison Avenue in New York;  Printemps and Galeries Lafayette in Paris; Shin Kong Place in Beijing; IFC in Shanghai; The Landmark in Hong Kong; and Ginza in Tokyo.