Forevermark, the diamond brand from De Beers, which has been steadily increasing its influence in India through leading jewellers across the country, has now reached Mysuru.   

Tholasi Jewels, considered to be “one of the most trusted jewellers and strong believers of innovation”  has partnered with Forevermark, to exclusively launch the brand at its store in Mysuru.

“While Forevermark encompasses the promise of beautiful, rare and responsibly sourced diamonds, Tholasi Jewels provides certified jewellery and trusted services to its customers,” Forevermark said making the announcement. “The synergy of these two brands has brought about an ideal collaboration to offer hallmark diamond jewellery that comes with a unique inscription, assuring you that they are the world’s most carefully selected diamonds.”

The  exquisite collection was launched at  a fashion show held for esteemed customers of Tholasi Jewels. “Models walked the ramp in stunning Forevermark collections including the popular Traditional Setting and the Tribute Collection at their store today,” the Company said.

Tilak Tholasi, Managing Partner, Tholasi Jewels, said, “It gives us immense pleasure to have associated with Forevermark – the diamond expert that offers the best quality of diamonds to its partners. Due to their stringent selection process, less than 1% of the world’s diamonds are eligible to become Forevermark diamonds. Using their diamonds in our designs not only enhances the jewellery but also reinstates the trust that customers have in us.”

Sachin Jain, President, Forevermark India commented:  “Forevermark is proud to be associated with Tholasi Jewels, one of the most trusted brands in Mysuru. Tholasi Jewels evokes trust, exquisite craftsmanship and innovative jewellery designs. Forevermark only partners with authorised retailers, who are not only leaders in their field, but also meet the brand’s stringent criteria of business, social and environmental integrity. The beauty of the association is that we share similar brand value and ethos. We look forward to a long-standing relationship with them.”

For the event, Forevermark created a special black room enclosure where a Forevermark diamond was on display, with a special laser light passing through its centre, thus highlighting its brilliance. “The beauty of a Forevermark diamond goes beyond the 4Cs and customers could witness this magnificence as the light refracted through the diamond in a multitude of colours making for a stunning visual spectacle,” Forevermark said describing the experience customers had. “It was truly an unforgettable experience for Tholasi Jewels clients in Mysore.”

Pic Cap: Sachin Jain, President, Forevermark India (4th frm lft) and Tilak Tholasi, Managing Partner, Tholasi Jewels (5th frm lft) seen with models wearing the Forevermark collection