The seventh edition of the Forevermark Forum hosted by Forevermark India in New Delhi, from July 9-11, 2018, came to a conclusion after a few days of insightful talks, keen discussions and vast networking opportunities.

Organised around the theme ‘The Future Is Now’, the Forum participants, comprising over 600 retailers from across the country, discussed “diversity in thought, culture, design, and innovation in a multi-faceted future brimming with diverse opportunities”, Forevermark said.

“Given our De Beers heritage and pedigree, our partners look at this forum as a source of information, learning, strategy and direction to understand the future industry, management and product trends,” Stephen Lussier, CEO, Forevermark said, speaking at the Forum. “We have always been a disruptor brand and are pleased to continue to work with our valuable partners to bring fresh perspective and futuristic retail innovations to the industry.”

The Forum is held to empower Forevermark partners in the context of the current socio-economic climate. The consumer of today is both very well-informed and conscientious and has ever-changing, dynamic needs. “Forevermark equips partners with the newest retail innovations, latest technology and consumer insights to help them leverage their business better and stay ahead of the consumer curve,” the brand explained. “Existing and prospective partners are informed about new research and other tools through which they can successfully connect and convert consumers.”

Sachin Jain, President, Forevermark India, commented: “Over the years Forevermark Forum has been at the forefront of taking our partners through the future of the jewellery industry and has become a key event for all the jewellers in the diamond business. With each forum, we strive to build a legacy, strengthen partnerships and lead the diamond industry to a dazzling future.”

He added: “With the changing economic climate, the importance of ethics in business is more pertinent than ever before. Digital disruption is paving the way for new ways to interact with our consumers and helping us reach them with a story to tell in every important event in their life. When we think about the future sustainable practices cannot be left far behind and we are heavily invested in giving back to the community through various initiatives in gender equality, environmental conservation, employment generation and education.”   

 The special Knowledge Series, “designed to bring experienced and intellectual minds together for discussions that foster inspiration”, this year featured Ronnie Screwvala, Media Pioneer and Entrepreneur; and Abheek Singhi, Senior Partner & Managing Director at The Boston Consulting Group. They provided a fresh perspective while discussing their business trajectory; and also spoke about experiences that enriched them as individuals.

More than 2,000 designs from the four key moods of the trends for 2018 were displayed at the Forum. The key trends outlined for the year were: Think Pink, Garden of Wonders, Game of Shapes and Time Capsule. 

Forevermark also presented some campaigns, collections and retail programmes like the Forevermark Half Carat campaign; the Forevermark Tribute™ Collection; the Forevermark traditional setting collection; The Black Label collection; and the Circle of Trust collection – a dazzling array of bangles.

Carat Plus, a basket of 100 rare one-carat plus Forevermark diamonds will be showcased for three weeks at selected Forevermark authorised jewellers.

Also on view was the Exceptionals: “A selection of some of the most exquisite diamonds in the world above 5 carats” representing “the pinnacle of the Forevermark promise: some of the earth’s most magnificent creations, in carat weights that demonstrate just how magical and stunning nature’s beauty can be.”

Forevermark’s Red Carpet collection this year sparkled at the Oscars, the Golden Globes & the BAFTAs. “With India’s finest craftsmanship and talent on a global platform, Forevermark offered stunning jewellery to international celebrities for the red-carpet season,” the Company said.

Forevermark had created an exclusive “Black Room”, an enclosure where a Forevermark diamond was on display revealing the beauty of the Forevermark promise. 

Some interesting Consumer Insights were also revealed. This included: Womenomics –the insight that women no longer wait for men to present them with beautiful jewellery; Digital Life Moments - Forevermark recognised that in today’s dynamic business environment, being open to change and having the ability to adapt are crucial. The programme was designed to help its partners master the fine art of meeting the consumer at exactly the point when he is thinking about buying a diamond; Designer Campaigns which feature jewellery designed in collaboration with fashion czars like Sabyasachi Mukherjee (The Zanyah collection), and Bibhu Mohapatra (The Artemis Collection). 

Foreverark also touched upon its parent company De Beers’ forthcoming launch of a blockchain platform, called Tracr™, described as an “immutable and secure digital trail for the selection of rough diamonds mined as they moved from the mine to cutter and polisher, then through to a jeweller”.    

Pic Cap: Stephen Lussier, CEO Forevermark (right) and Sachin Jain (left), President Forevermark India