Forevermark, the diamond brand from De Beers Group, recently organised a customised programme on ‘Leading Business Transformation’ for 39 authorized retailers from across India at the London School of Economics and Political Science (LSE) in Shanghai.

The programme has been developed by Forevermark, working closely with LSE, to open up the minds and build an enduring business transformation in the disruptive era for the leaders on the jewellery industry.

With the aim of transforming the thought process and creating new age leaders for today, the programme covered themes such as disruptive technologies in a digital era, the future of work, value and play, new retail expedition, managing the family firm, the leader as a strategic and value-focused decision maker, besides others.

In addition to insightful sessions held within the classroom, the jewellers were given a specialized tour of Shanghai’s modern retail formats including Nike’s latest experience showroom, Gentle Monster (an eyewear store), Libert’aime (Forevermark’s 1000th store) and the Starbucks reserve, an extraordinary coffee experience.

Sachin Jain, President, Forevermark said, “Forevermark worked closely with the academic coaching team of LSE to design the programme that would be suitable to the needs of our industry, encompassing points like leadership, the digital era, new retail experiences and managing the family firm. Our thought behind the course was to help our retailers understand the leading business transformations taking place in the industry. We hope that this programme will help our industry leaders to build a greater business and be future ready.”

Some of the retailers who attended the program included, Indian Gems and Jewellery Creation, Senco Gold, Anmol, A.S. Motiwala, Khurana Jewellery House, C. Krishniah Chetty & Sons, Abaran Timeless Jewellery, Kirtilal Kalidas Jewellers, Narayan Jewellers, Bholason Jewellers, Rose, PMJ Jewels, Nikkamal, Mehta Emporium and D P Abhushan.

Speaking about the programme, Pratap Kamath, Director, Abaran Timeless Jewellery said, “Forevermark has done a fantastic job by organizing the executive educative program. The recent one in Shanghai in particular has been fantastic, because I feel this is the centre of innovation. Besides the classroom teachings, we had access to the retail markets, which were important and we believe that India is going to replicate this very soon.”

Abhinav Bhola, Director, Bholasons Jewellers said, “As an individual I think Forevermark has uplifted the entire idea of how we think and do business. We came here as individuals with a common goal and met so many people from our industry with different perspectives, mindsets. We learnt how to achieve these goals in an organized manner, using digital marketing or how to take decisions in a more scientific manner. Secondly, Forevermark helped us become more brand conscious by making us understand that it is not only about the product and value, but about the experience.”

Pic caption: Forevermark authorised retailers from India seen with Forevermark team during the programme in Shanghai

Pic Courtesy: Forevermark