Forevermark, the diamond brand from the De Beers Group, has been organising “an all-encompassing platform”, the Forevermark Forum for the past eight years.

The programme has been designed for all the authorised jewellers, diamantaires and manufacturers from around the world, of the brand.

“The goal of the Forum is to bring its partners together to interact, network and exchange insights on Forevermark’s growth and vision for the industry, within a global framework,” the Company said.

This year, the Forum was held from July 9-11, 2019, in Bengaluru, celebrating a new theme: ‘Be Limitless’.

“Key discussions revolved around diversity in thought, culture, design and innovation,” the Company explained. “Forevermark, known for the most beautiful, rare and responsibly sourced diamonds, took spectators through an insightful journey of exclusive showcases, comprehensive consumer and retail awareness campaigns, technology breakthroughs for the industry along with expert talks by new visionaries.” 

Speaking on the occasion, Stephen Lussier, Chairman, Forevermark, said, “As technology, artistry and innovation change rapidly, our perennial goal at Forevermark has been to develop the present, and adapt to the future. Given our De Beers heritage and legacy, this year we embrace the unconventional path, and explore different avenues to being limitless, at the Forum. Our partners will witness unique retail innovations that will enable and empower them to work with the leaders of the industry.”

Sachin Jain, President, Forevermark India, added, “Over the years, the Forevermark Forum has pushed the limits and become a key event for us to strengthen our partnerships and expand our horizons. Inspiring individuals from multiple backgrounds to nurture fresh perspectives, the Forum has remained a key event for leading the diamond industry to new heights. It gives us the opportunity to work closely with our partners and grow our business multi-fold. When we work together, the future is limitless.”

Some of the highlights of the Forum included sharing the results of Diamond Acquisition Study; a Credential Campaign 2.0; display of jewellery portraying Trends 2019; and new Consumer Collections from Forevermark.

The Diamond Acquisition Study conducted by Forevermark represented extensive nationwide research on the purchasing and consumption habits of people in purchasing diamond jewellery.

“Over 16,000 people across tier 1, 2, 3 and 4 cities/towns were interviewed about their purchases, revealing data about demand patterns, emerging markets, and milestone occasions for purchase, seasonality and general outlook,” elaborated Forevermark.  

The Credential Campaign 2.0 follows on the heels of the first Forevermark Credential campaign which showcased to consumers, the benefit of buying a Forevermark diamond.

“The campaign was a roaring success as it addressed all the concerns of a potential buyer and creating brand awareness by highlighting the differentiating factors of Forevermark,” said the Company. “This not only increased trust and loyalty for the brand in the minds of our audience, but also reinforced consumer confidence. With the overwhelming, emotional response the campaign garnered, Forevermark is set to roll-out credentials 2.0- Forevermark's largest campaign yet.”

 As part of its Trends 2019, Forevermark displayed over 2000 designs with four key moods: enigma; on the wave; culture fusion; and one of a kind.

“The prime goal of the Trends collection is to stay abreast of future design styles,” Forevermark underlined. “Enigma, tells a compelling story about craftsmanship with complex symmetries and labyrinthine constructions. On the Wave embodies all that is remarkable about our planet’s aquatic habits and encapsulates the De Beers Group’s ongoing commitment towards conservation of nature. Culture Fusion pays tribute to the present and the future, with modern yet timeless jewellery that celebrates the adventurous human spirit. One of a kind reframes the traditional definition of femininity with striking forms and directional silhouettes representing the strength of a modern woman.”

Forevermark’s Consumer offerings included a large number of collections targeted at specific consumer segments, across a wide range.

The 2019 Forevermark Forum was attended by key industry influencers, retail chain owners and independent jewellers from the industry.

Pic Cap: Seen at the Forum Stephen Lussier Chairman, Forevermark (left) and Sachin Jain, President, Forevermark India (right)