De Beers’ diamond brand Forevermark, in pursuit of its aim of reaching its rigorously selected diamonds across the country, recently launched in Jammu. Forevermark will be offering its diamonds in partnership with Fortofino, “a brand that is known for its innovative and designer jewellery”, the Company said.

“The synergy of these two brands has brought about an ideal collaboration to offer stunning diamond jewellery pieces that come with an inscription assuring you that it is the most beautiful, rare and responsibly sourced diamonds,” Forevermark said in its announcement.

The Forevermark “corner” in Fortofino was launched by well-known Bollywood actor Karisma Kapoor.  Speaking on the occasion, she said, “A Forevermark diamond is a beautiful story to be passed down from one generation to the next and will stand the test of time. With the unique identification number on the table of each Forevermark diamond, you know that the diamond is truly and uniquely yours. I am truly honoured to be present here at the launch of this amazing brand, Forevermark here at Fortofino.”

Sanjeev Talla, CMD, Fortofino commented: “We are delighted to partner with Forevermark as they have the most stringent process of selection which offers only the best quality of diamonds to its partners. We pride ourselves in providing the best jewellery to our customers and knowing that less than 1% of the world’s diamonds are eligible to become Forevermark gives our customers a lot more confidence in purchasing the jewellery. Using Forevermark diamonds in our designs not only enhances the jewellery but also increases our credibility with our shoppers.” 

Further highlighting the partnership, Sachin Jain, President, Forevermark India said, “Forevermark is proud to launch its very first store in Jammu in association with Fortofino, one of the most trusted jewellers in the state. We only partner with authorised retailers who meet the brand’s ethos and criteria such as Fortofino. With Fortofino’s exquisite designs and Forevermark’s expertly crafted diamonds, the patrons of Jammu are going to get the best there is in diamond jewellery. We are hoping to have a long-standing partnership with Fortofino in this beautiful city of Jammu.”

Pic Cap: Karisma Kapoor at the launch Jammu launch of Forevermark in collaboration with Fortofino