The Forevermark Black Label Collection was recently unveiled by the Company which described it as “a new generation of beautiful fancy shape diamond cuts creating an exceptional sparkle”.

Forevermark said that it had developed proprietary technology to ensure that the brilliance of its diamonds is maximised “through perfect symmetry cut and unprecedented accuracy in every shape”.

The Forevermark Black Label Collection is available in oval, square, cushion, heart and round shapes and, says the Company, represents “years of research by diamond experts that have defined a new standard of beauty for fancy shape diamonds”.

Stephen Lussier, CEO of Forevermark commented: “In our constant pursuit of absolute beauty, we are proud to unveil this new exclusive range of beautiful diamonds. Since the launch of the brand, we have used technology and our diamond expertise to serve beauty. The Forevermark Black Label Collection sets new standards of excellence for fancy shape diamonds that will appeal to aesthete.”

The Company explained: “Cutting a Forevermark Black Label diamond requires exceptional craftsmanship to maintain flawless symmetry through the perfect proportions of the facets allowing a “Compass of Light”™ to emerge: a symmetrical arrow pattern that makes Forevermark Black Label diamonds sparkle like no other.”

The US market will witness the launch of The Forevermark Black Label Collection at the end of this year; while in other markets it will be launched in 2017. The Collection will be exclusively available with Forevermark Jewellers.