The IIJS Premiere door-to-door campaign has successfully commenced in the Deira Gold Souk in Dubai, engaging 29 prominent jewellery retailers. By inviting retailers and wholesalers to IIJS, phase one of the campaign aims to forge new business relationships in the Middle East market and expand the reach of Indian manufacturers and exporters.

The choice of Dubai as the starting point for this Middle East D2D road show is strategic, given the city's status as a global hub for luxury goods and a melting pot of diverse cultures.