PNG Jewellers has entered into a partnership with Forevermark, the diamond brand from the De Beers Group, to retail Forevermark diamonds in all their stores across India.

While PNG defines itself as “a brand that embodies values, trust, and which is a strong believer of innovation” and is known for “its high standards of precision and quality in crafting their diamond jewellery”; Forevermark prides itself for diamonds that are “the world’s most carefully selected diamonds”.

“The synergy of these two brands has brought about an ideal collaboration over the past few years to offer hallmark diamond jewellery with the assurance of having the most beautiful, rare and responsibly sourced diamonds,” Forevermark said.

Now, in order to highlight this scintillating partnership, PNG Jewellers has curated an exclusive line of jewellery called ‘Fab 5’, created with Forevermark diamonds.

Forevermark reiterates: “Each diamond has a unique inscription number, assuring you that it is genuine natural and untreated.”

The Fab 5 collection includes rings, earrings, pendants, tanmaniyas (mangalsutra pendant) and bracelets.

Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers commented: “It gives us immense pleasure to have partnered with Forevermark across all our stores. Like Forevermark’s stringent diamond selection process, every piece of PNG Jewellery undergoes a series of processes, thereby ensuring that we offer only the best of diamond jewellery to our customers.”

He added: “Knowing that less than 1% of the world’s diamonds are eligible to become Forevermark, we take pride in designing some of the most beautiful diamond jewellery. Using Forevermark diamonds in our latest Fab 5 collection, has not only enhanced the sparkle of each piece but will strengthen the credibility and trust with our customers. This collection is easy on the pocket and offers 5 major adornments for everyday wear.”

Sachin Jain, President, Forevermark India said, “Forevermark is proud to have enhanced the partnership with PNG Jewellers by associating across all their stores. We only collaborate with retailers who are not only passionate about diamonds as we are, but also meet the brand’s stringent criteria of business, social and environmental integrity. With a heritage of over 187 years, PNG is one of the most reputed jewellers in the country. This association is a milestone for Forevermark, and we look forward to a long-standing relationship with PNG Jewellers. The launch of the Fab 5 collection is the beginning of this journey.”

Pic cap: The Fab 5 collection from PNG Jewellers